Uncover AI Content Opportunities

This lesson walks you through a tactical, bottom-up workflow for quick content wins. You’ll learn how to find high-value prompts where your brand has zero visibility, giving you a data-validated "hit list" of your most immediate content opportunities.

Topics include

  • Using the Topics tab to find areas of low visibility
  • Filtering for prompts with zero mentions and citations
  • Analyzing a prompt's Intent and Persona to inform content creation
  • Taking action on insights with Writing Assistant

Transcript

Ever feel like you're on a content creation hamster wheel? You write, you publish, you hope for the best. It's like throwing spaghetti at the wall to see what sticks.

What if you could stop guessing and know exactly what content to create next to win an AI search? This workflow is all about finding where you're invisible to your audience and fixing it fast.

Let's check in with our AEO strategist Alicia, who knows her brand has low citations in Chat-GPT. Her mission now is to find the biggest opportunities to create content that AI engines will see as authoritative in the topics view.

She can sort the table either by percentage of prompts, with mentions, or percentage of prompts with citations from low to high to see the topics where her brand has the lowest visibility.

She clicks into a priority topic to see all the associated prompts.

Now for the final step, she filters this list to show prompts where her brand has zero mentions and zero citations, and there it is. Not a guess, but a data validated content hit list. These are real questions her audience is asking where her brand is completely invisible.

Now let's take action. Alicia picks a high value prompt. First, she checks the search intent. This one is education. So she knows a helpful blog post or guide is the perfect format.

Then she reviews the persona. Is this question relevant to a broad audience or a more specific type of customer? Are there other related questions this persona might ask that we can address with our content?

With that, Alicia's got a crystal clear understanding of who is asking what questions and why in order to create content that meets those needs. Head on launch into your content creation process right from the prompt.

Apply a content profile so the AI writes in your brand's unique voice and generate a high quality draft that's informed by real time search data.

This workflow turns ambiguity into action. You find a validated gap, understand the user's intent, and create the perfect piece of content to win that visibility.

So go ahead, step off that content hamster wheel and use your performance in AI search to surface your next high value opportunity.

 
 

Step-by-step

Here are the steps we cover in the video, with relevant links to more information. Be sure to watch to get more context and decision support for potential choices you might have to make as you go:

  1. Go to the Topics tab in AI Search Performance (Performance > AI Search > Topics).
  2. Sort the table by % Prompts with Mentions or % Prompts with Citations from low to high to find your weakest topic areas.
  3. Click into a high-priority topic to view all its associated prompts.
  4. Filter the prompts table to show only prompts where your brand has zero mentions and zero citations.
  5. Analyze the Search Intent and Persona for a target prompt to understand the user's need.
  6. Launch Writing Assistant directly from the prompt to create new, optimized content to fill the gap.
  • AI Search Performance Support Article
  • AI Search Performance: Topic Details
  • AI Search FAQs
  • Writing Assistant Best Practices
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