Find Gaps in the AI Buyer's Journey (Platform: Measure & Improve Your AI Search Performance)

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This lesson teaches a strategic, top-down workflow for finding content opportunities. You'll learn how to analyze high-level performance by user Intent and Persona to find your weakest audience segments, ensuring your content strategy is fully aligned with the buyer's journey. 

Topics include:

  • Using the Audience charts to find strategic weaknesses

  • Identifying underperforming Intent categories and Personas

  • Combining filters to create a surgical strike list of content opportunities

  • Using Content Profiles that align with Personas to create resonant content

 

 

Step-by-step

Here are the steps we cover in the video, with relevant links to more information. Be sure to watch to get more context and decision support for potential choices you might have to make as you go: 

  1. Go to the Overview tab in AI Search Performance ↗️ (Performance > AI Search).

  2. Review the Intent Performance and Persona Performance charts to identify a weak intent category and a weak persona.

  3. Click on the underperforming Intent line in the chart to navigate to a pre-filtered list of prompts.

  4. On the prompts list, add a second filter for the underperforming Persona.

  5. Add a final filter to show only prompts with zero mentions. This creates a highly targeted list of content gaps.

  6. Launch Writing Assistant from a target prompt and apply a Content Profile that matches the persona you identified.

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