Navigate AI Search Performance (Platform: Measure & Improve Your AI Search Performance)

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This lesson provides a foundational tour of the AI Search Performance report. You'll learn how to confidently read the new landscape of AI search by defining the core concepts and walking through the key metrics available on the Overview tab. 

Topics include:

  • Defining Topics, Prompts, Personas and Search Intent

  • Understanding the difference between Brand Mentions and Website Citations

  • Getting a high-level view of your Brand Sentiment

 

 

Step-by-step

Here are the steps we cover in the video, with relevant links to more information. Be sure to watch to get more context and decision support for potential choices you might have to make as you go: 

  1. Go to the AI Search Performance ↗️ report (Performance > AI Search).

  2. Review the Brand Mentions Over Time chart to track your brand's awareness in AI conversations.

  3. Review the Website Citations Over Time chart to track your brand's authority.

  4. Review the Brand Sentiment Over Time chart for a high-level look at your brand's reputation.

  5. Use these initial insights to form a baseline understanding of your performance.

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