Navigate AI Search Performance (Platform: Measure & Improve Your AI Search Performance)

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Welcome to your command center for AI search visibility. Before diving into specific workflows, this lesson gives you the foundational orientation you need — what the core concepts mean, how the report is structured, and where to go to answer any strategic question. 

Topics include:

  • Defining Topics, Prompts, Personas, and Search Intent

  • Understanding Brand Mentions, Website Citations, Cited Pages, and Sentiment

  • Navigating the report's three core views: Overview, Competitive Landscape, and Your Performance

  • Setting Global Filters and the Period-over-Period comparison

  • Using Explore to go deeper on any widget

Step-by-step

Here are the steps we cover in the video, with relevant links to more information. Be sure to watch to get more context and decision support for potential choices you might have to make as you go: 

  1. Go to the AI Search Performance ↗️ report (Performance > AI Search). You'll land on the Overview tab.

  2. Familiarize yourself with the five tabs: Overview, Competitive Landscape, Your Performance, Topics, and Prompts.

  3. On the Overview, review your four Summary Cards — your headline KPIs:

    • Your brand mentions — how often AI engines reference your brand by name.

    • Your website citations — how often AI engines link to your site as an authoritative source.

    • Your cited pages — the number of unique pages on your site currently being cited by AI engines.

    • Your sentiment score (1–10) — the overall tone of how AI engines talk about your brand.

  4. Review the Entire Market by Share of Voice and Tracked Competitors Share of Voice widgets to see how your brand stacks up competitively at a glance.

  5. Review Your Performance by AI Search Engine to see how your visibility compares across platforms like ChatGPT, Perplexity, Google AI Mode, and others.

  6. Review Featured Topics & Prompts to see mention coverage, citation coverage, and sentiment for your highest-investment tracking areas in one place.

  7. Notice the Explore button available on most widgets throughout the report. Clicking it opens a deeper data view — use it whenever you want to go beyond the summary and dig into the underlying data.

  8. Locate the Global Filters at the top of the report. These apply across every view simultaneously:

    • Website — scopes the data to your selected property.

    • AI Search Engines — filters by platform.

    • Topics — narrows the report to specific tracked topic groups.

    • Prompt Type (Branded / Unbranded) — filters for branded queries (users asking about you by name) vs. unbranded queries (general category questions).

    • Intent and Persona — focus your entire analysis on a specific audience or need state.

  9. Toggle on Period-over-Period (PoP) mode in the date selector to switch your Summary Cards from trend lines to a direct period comparison with Winners & Losers called out.

  10. Navigate to Competitive Landscape — where you benchmark your Share of Voice and explore which brands are winning each topic across the market.

  11. Navigate to Your Performance — where you diagnose your brand's strengths and gaps through trended performance, a Personas and Intent Heatmap, Topic Coverage, Cited Pages, and Sentiment analysis.

  12. Navigate to Topics and Prompts to explore the raw tracked data that powers every insight in the report.

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