Conductor Live Training Recordings
Conductor's live trainings are an avenue to reach the full potential of the Conductor platform. Whether you're a newcomer or a seasoned pro, these trainings are designed to elevate your skills.
Register for a Live Training
We host live training sessions for new users, experienced users, and for our customers looking for SEO training.
Find recordings of recent live trainings below!
🇩🇪 Suchst du nach deutschsprachigen Aufzeichnungen von Live-Trainings? 🇩🇪
Eine Auswahl dieser Aufzeichnungen findest du in unserem Artikel Deutsche Conductor Live-Trainings
Beginner: Trainings for New Users
The Getting Started in Conductor training sessions are designed to help new users successfully get started in Conductor. Start with the overview of the basics and then dive into the workflows that matter most to you and your role.
Register for an upcoming live Getting Started session!
Conductor Creator: From Keyword Research to Content Writing |
Learn how to use Conductor to enhance your content creation process from completing keyword research, to building a content brief to drafting your content. We dive into many using exciting features including Research, Content Guidance and Writing Assistant. | |
Conductor Intelligence: Visibility & Page Performance Reporting |
Create robust reporting in Conductor by learning how to combine numerous data sources, including your own integrated web analytics data, into easy-to-read dashboards and workspaces. Learn how to report on your whole site or by product, service, or core initiatives. We’ll close out the session with live Q&A with one of our Conductor experts. | |
Conductor Monitoring: Protect & Improve Website Health |
Get acquainted with Conductor Website Monitoring! We’ll walk you through how Conductor Website Monitoring works and introduce you to concepts like Health Score, Page Importance, and show you how to set up your first Segments and Alerts. Customize your account to receive the most valuable information to your team! We’ll close out the session with live Q&A with one of our Conductor experts. | |
Getting Started: Conductor's Chrome Extension |
Learn how to identify content opportunities as well as opportunities to improve technical elements of SEO such as metadata templating, alt text, site speed, and site map by viewing a page through the lens of the Chrome Extension for Conductor. We’ll close out the session with live Q&A with one of our Conductor experts. To prepare for the session, download the extension here. |
Advanced: Trainings for Experienced Users
You've got the basics down—now let's go a bit deeper! These recordings introduce you to expert workflows designed to get more value from the Conductor platform.
Register for an upcoming live training session!
Technical SEO Cross-Team Enablement |
Learn about Technical SEO's four core pillars, how to optimize for them, and how to use Conductor Website Monitoring to enable your SEO, Web and Content teams with the technical insights they need to be successful. |
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Shaping the Web of Tomorrow with Conductor |
Listen to hear Wei Zheng, Chief Product Officer at Conductor, discuss how our reimagined data infrastructure transforms complex data into actionable insights and sets new standards for enterprise SEO. | |
Executive Reporting: End of Year |
During this session, we showcased how to create a high level report for your executive team. Plus we reviewed do’s and don’ts for reporting to executives. Check out the recording for best practices regarding executive reporting. | |
The Value of Schema Markup |
Dive into the importance of Schema and how to express its value to your organization and put together a business case with Conductor Intelligence. We review best practices and tips for implementing Schema while also diving into Conductor Website Monitoring to learn how to identify where your site may be missing or have issues with Schema. | |
Conductor Product Roadmap Review |
Get an overview of the Conductor Product Roadmap as of May 2024. | |
Understanding & Reacting to Google Algorithm Updates |
Everything you need to know about Google algorithm updates and how to react to them. Learn what signals are important when update is released, how to use your data to monitor for any impacts to your site, and what to do if your site has been negatively impacted by an algorithm update. |
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Technical SEO Deep Dive |
Learn how to maximize Conductor Website Monitoring's capabilities as a real-time monitoring tool, empowering you to swiftly address technical issues and content changes on your website with expertise and agility. |
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Paid and Organic: Competitive Data, Collaboration, and Reporting |
Discuss how to create paid and organic synergy using Conductor. Dive into understanding the two channels through competitive data and reporting. |
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Local SEO Strategies |
Dive into all things local SEO. During the session, we discussed the ways to measure and monitor local performance, how to do geo-modified keyword research, identify local results on the SERPs, and create local content. |
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Performance Reporting |
Learn how to use Conductor to report on the performance of your content. During the session, we used Pages Groups and Pages to track the performance of a set of URLs. From there, we aligned keyword data from Keywords and Search Console Analytics. We ended by looking at the competition in Market Share. To report on all this, we reviewed how to create a workspace that you can then easily share out with others on your team and at your organization. | |
Content Gap Analysis versus Competitors |
Learn how to use the competitive data in Conductor to identify gaps in your content. Throughout the session we showcase this workflow using Research (formerly Explorer), Content Guidance and Writing Assistant. | |
You versus Your Competitors |
Learn how to use Conductor to understand and track the competitive landscape. Throughout the session, we used Market Share to understand which domains are doing well for the keywords you care about. From there, we showcased how to use Rank Comparisons to see a side by side ranking of your tracked keywords against the competition. We also reviewed how to create a workspace to track performance and share out the data for easy team collaboration. | |
Page Performance Analysis |
Check out this training to learn how to Track the Performance of Your Content. We discussed how to use Page Groups and Pages to track organic metrics such as sessions, bounces and conversions for the pages you recently published and/or pages you recently optimized. We also discussed how to create a workspace to collaboratively share out the insights with your team. | |
How to Best Refresh Your Content |
Learn how to refresh and optimize a piece of content using Conductor. First, we reviewed how to identify pages which are under performing using Page Groups. Then we discussed how to begin the content optimization process using Research (formerly Explorer), Content Guidance, and Writing Assistant. While going through the workflow, we also showcased how to build out a Content Brief to collaboratively plan with your team. | |
Creating New Content in Conductor |
Learn how to create new content using Conductor. First, identify keywords which Did Not Rank using the Keywords report. From there, dive into the content creation process using Research (formerly Explorer), Content Guidance, and Writing Assistant. With the use of these features, build out a Content Brief to begin planning. This session will help you to see how Conductor can aid your team’s content process! | |
Keyword Research in Conductor |
Discover keyword research and reporting insights from our recent 30-minute Conductor training session. Learn how to effectively use Explorer (formerly Research) for keyword research and set up workspace reporting. Enhance your digital strategy and performance tracking skills with us. |
SEO Best Practices
Even the richest data and most revealing insights won't mean much to your organization if you don't know how to use them. Attend or watch our SEO trainings so you can learn how to apply everything you learn in Conductor to your work in digital marketing.
Register for an upcoming live SEO training session!
AI-Powered Search: Future-Proof Your Website Optimization Strategy |
The search landscape is rapidly evolving, driven by advancements in artificial intelligence. This webinar will equip you with the knowledge and strategies needed to adapt and thrive in an AI-first world. Learn how to optimize your website and content to not only meet the demands of current search algorithms but also future-proof your digital strategy. |
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SEO for the Insurance Industry |
This session focuses on tried-and-true lessons learned from working on sites in the insurance industry, including the importance of creating clustered content, trust signals and technical health. Get actionable tips on growing your insurance site in 30 minutes. |
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SEO for Financial Services |
This session focuses on standing out in the organic landscape as a financial services or banking industry provider. We go in-depth on content strategy, technical requirements and enhancements you can make to your pages to reach a wider audience. |
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SEO for Healthcare |
Listen to learn the ins and outs of SEO for the highly-regulated healthcare industry, including tips from strategists who have worked on all types of healthcare sites, ranging from healthcare systems, insurance, pharmaceuticals, and more. |
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Navigating the Future of Content: Best Practices for SEO and E-E-A-T |
This session focuses on content creation best practices, including how to set a content strategy, creating a customer journey and tips associated with ranking in different result types. Learn more about the importance of E-E-A-T, high quality content and more. |
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SEO for B2B & SaaS Sites |
This session will discuss SEO best practices for B2B and SaaS sites, which typically have smaller, more competitive markets. Learn more about how to gain an edge over your competition and establish your site as an authority. |
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SEO for eCommerce |
This session discusses the best ways e-commerce websites can create high-quality and technically sound product pages, when to create seasonal content, how to implement the right schema markup, and how to handle duplicate content. |
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eCommerce Best Practices and Metrics to Watch |
Learn more about metrics that matter for ecommerce SEO, how to report on them, how to tell stories with your data and what to do when the data isn’t telling the right story. Understand how to turn these insights into actions for your 2024 strategy. |
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Competitive data to influence other channels. |
Learn how SEO data and insights can be used to inform other channels, influence strategy and educate on the competitive landscape. Earn your seat at the table with powerful data in your back pocket & become a go-to for user insights. |
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SEO Page Optimization Best Practices |
Through this session, you’ll learn about key on-page elements, connecting your Conductor research to internal processes and you’ll see examples of well-optimized pages. The following was discussed:
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SEO Content Creation Best Practices |
Learn essential strategies to create SEO-friendly content that resonates with both users and search engines. Discover how to craft engaging, relevant, and keyword-optimized content that drives organic traffic, enhances user experience, and boosts your website's visibility in search results. |