Uncover AI Content Opportunities (Platform: Measure & Improve Your AI Search Performance)

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This lesson walks you through a tactical, bottom-up workflow for quick content wins. You’ll learn how to find high-value prompts where your brand has zero visibility, giving you a data-validated "hit list" of your most immediate content opportunities. 

Topics include:

  • Using the Topics tab to find areas of low visibility

  • Filtering for prompts with zero mentions and citations

  • Analyzing a prompt's Intent and Persona to inform content creation

  • Taking action on insights with Writing Assistant

 

 

Step-by-step

Here are the steps we cover in the video, with relevant links to more information. Be sure to watch to get more context and decision support for potential choices you might have to make as you go: 

  1. Go to the Topics tab in AI Search Performance ↗️ (Performance > AI Search > Topics).

  2. Sort the table by % Prompts with Mentions or % Prompts with Citations from low to high to find your weakest topic areas.

  3. Click into a high-priority topic to view all its associated prompts.

  4. Filter the prompts table to show only prompts where your brand has zero mentions and zero citations.

  5. Analyze the Search Intent and Persona for a target prompt to understand the user's need.

  6. Launch Writing Assistant directly from the prompt to create new, optimized content to fill the gap.

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