Uncover problems affecting your SEO performance with Issues
Do you need to triage the issues most impacting your website’s SEO performance and prioritize fixes that will have the biggest impact? In this lesson, we cover how to review in Conductor Monitoring all the ways in which your website overall and important sections may not be meeting SEO best practices.
Topics include
- Identifying issues at the platform level
- Reviewing issues affecting your website’s pages
- Prioritizing the issues most impacting SEO performance
- Investigating why and how to fix flagged issues
- Using Tracked Changes to know when issues occurred and verify implementation of fixes
Transcript
When monitoring a website Conductor. Website monitoring also audits all pages for SEO issues and reports them to you in real time. Issues are detected and reported on at the platform, website, segment, and individual page levels so you can tackle your auditing from various angles.
Theo, who manages his organization's technical, SEO wants to triage the issues most impacting his website's performance and prioritize fixes that will have the biggest impact within platform. You can review information about your domain XML site Maps, robots, TXT, and Core Web Vitals. Any issues that are detected in relation to your technical platform will appear here. Theo's happy to see his platform has no open issues and Peruses closed issues to review the checks they've passed to dig in further, he heads to issues where he can find a real-time overview of all issues detected on the website.
By clicking in any category, he can see a breakdown of each individual issue, along with how many pages are affected and issue prevalence by segment. If you're not sure why a certain issue is being flagged, learn why buttons provide helpful explanations and links to in-depth articles. Theo, like many SEOs has limited resources to direct toward areas that will move the needle most lucky for him. Issues are always ordered by their impact on the health score or how impactful that issue is for SEO performance.
The impact of an issue on Website Health is based both on the number of affected pages and importance of pages, meaning issues on important pages have a bigger impact than issues on less important pages. This helps Theo quickly discover the most pressing SEO issues on his website and prioritize his efforts in resolving them. He can start tackling any issue of interest by clicking through the list of affected pages to investigate the issue at the page level and review other issues affecting those pages as well.
Hovering over or clicking on an issue category, we'll show you the potential improvement of the health score in blue. If all issues in that category are resolved issues and their test parameters are based on SEO best practices and industry surveys, but in the case that one isn't relevant for you. For example, if your audience doesn't use Twitter and it's not a focus for your business, you can ignore an issue or issue category and receive the health score points as if it was closed. And if a test parameter doesn't fit your needs, for example, the standard meta description length is different for your website's market. These two can be customized.
The affected pages per category chart allows Theo to visualize the extent of each issue's prevalence across his website's pages, and with the health per segment chart, he can quickly determine which parts of his website Should be prioritized for optimization. He can then investigate any segment specifically to review its most impactful issues and formulate an action plan
apart from reporting on your SEO issues in real time. Conductor website monitoring also tracks changes of all issues historically enabling you to see how they changed in a selected date range. This means you can easily dig into when key issues first occurred, and verify the effectiveness of your changes post-implementation.
Prioritize your next technical SEO optimization today with issues.