Customize your auditing with segments

Conductor Monitoring’s segments are a powerful tool to make your technical SEO reporting more effective and customize your auditing suite. By segmenting pages into categories like “Product Pages,” “Blog Posts,” or “Pages with missing meta descriptions,” you can focus your efforts on specific areas – and more efficiently detect patterns, track progress and maintain site health. In this lesson, we cover how to create segments and use them throughout the platform.

Topics include

  • Creating a segment for an important section of your website
  • Creating a segment to uncover pages with technical issues
  • Advanced segment customization based on custom elements and integrations
  • Using your segment throughout the platform’s various features

Transcript

You can make your reporting more effective and customize your auditing process with segments. In conductor website monitoring segments allow you to create logical groupings of pages based on your needs to use throughout your technical SEO workflows. Your account comes with one default segment, important pages, which includes the top pages on your website based on conductor website, monitoring's important score, but you can create as many custom segments as you want based on any combination of filtered criteria.

Theo who manages technical SEO for his organization, wants to create segments to audit the health of all important areas of his website. In his segment settings, he notices they're missing a segment for their about pages.

When creating a segment, you can choose between a static segment, a finite list of URLs, or a dynamic rule-based segment, which is the preferred option, as these segments will always be up to date based on the criteria you set. The most common way to filter is by URL, which Theo will use to input his desired sub-folder and can filter further by adding a column where he can choose to add criteria based on any element being crawled. For example, including only pages that are also indexable.

Want to create a segment based on custom page attributes. The custom element extraction feature allows you to define additional elements to monitor and filter on. For example, a page's publication, date breadcrumbs, or author.

If you'd like to set a maximum number of pages, your segment will contain. You can choose a criteria on which pages will be sorted and your desired limit. For example, Theo might limit his segment to include only the top 100 pages by highest clicks

have you integrated analytics and Google search console and enabled log file analysis. These additional data connections allow you to create and customize segments based on web traffic and server log data and deep dive into performance-based use cases such as high traffic pages with high bounce rates indicating content on these pages may need a refresh, pages with high impressions, but low click-through rates indicating title tags and meta descriptions might need updating, or pages with high user engagement, but infrequent search engine visits indicating there may be some crawling and indexation issues to address.

With his segment criteria defined, he customizes the label, saves his segment, and can now use it throughout his various workflows, including when auditing the technical elements of his pages, when measuring and reporting on technical health, when investigating technical issues impacting SEO performance and when configuring real-time alerting for important changes happening on his website.

Speaking of technical issues, segments can also be created to identify impacted pages and verify implementation of optimizations. Theo wants to use segments to monitor a technical issue they've been having where some of their Spanish pages are missing HREFLANG tag.

Theo can also create a new segment directly from the pages report, so he filters for pages in both his Spanish and indexable segments that are missing Hreflang tag, and he creates a segment from his criteria. He now has a list of pages to work on, and he can use his new segment to both track the implementation of his fix and set up alerting for any new pages that are discovered with this issue.

Create segments today to unlock more focused reporting, customized alerts, and targeted auditing for specific parts of your website.