Analyze Competitors in AI Search

This lesson shows you how to go on a reconnaissance mission to see how you stack up against the competition. You'll learn two key workflows for analyzing unbranded and branded prompts to find content opportunities and potential PR partnerships.

Topics include

  • Analyzing unbranded prompts to find where you lag behind competitors
  • Using insights to create content that can steal back market share
  • Analyzing branded prompts to identify authoritative third-party publishers
  • Using insights to find PR and partnership opportunities

Transcript

All right, agent. You've been working on your own AEO strategy, but you've been operating with blinders on. Meanwhile, your competitors are making moves in the shadows.

In this lesson, we're going on a reconnaissance mission to find out who is really winning visibility in AI search.

Our AEO strategist. Alicia is ready to see how her brand stacks up against her direct business rivals.

In the AI Search Performance report, she filters the prompt type to unbranded. This shows her the true competitive field. When users are asking general questions, she then clicks explore. In the market share widget, she filters the table to show only her domain and her tracked business competitors.

Now she can toggle between her high priority topics to see a head-to-head comparison of market share and quickly spot a topic where her brand is seriously falling behind.

The action's clear. She needs to build more content authority. There she goes to the prompts tab and filters for that specific topic, and for unbranded prompts where her brand is not cited. This gives her a precise list of content to create to steal back market share from her rivals.

Next, a different mission. Alicia wants to find potential partners. She navigates back to the overview tab and switches the prompt type to branded. The question she's asking now is when users ask about our brand, which third party sites are seen as the most authoritative sources.

The market share chart gives her the answers she sees, the top publishers review sites and industry blogs that are frequently cited alongside her brand name. These aren't threats, they're opportunities. This creates a golden list of warm targets for her PR and outreach teams.

So go ahead, accept the mission, analyze your AI market share, and uncover your next strategic move.

 
 

Step-by-step

Here are the steps we cover in the video, with relevant links to more information. Be sure to watch to get more context and decision support for potential choices you might have to make as you go:

For Competitive Content Strategy

  1. Go to the AI Search Performance Overview tab (Performance > AI Search) and filter for Unbranded prompts.
  2. Click Explore on the Market Share widget.
  3. Inside the modal, filter the table to show only your domain and your tracked competitors, then toggle between topics to find where you are underperforming.
  4. Navigate to the Prompts tab and filter for that weak topic to find a list of content to create.

For PR & Partnership Opportunities

  1. Go to the Overview tab and filter for Branded prompts.
  2. Review the Market Share chart to identify the top third-party publishers and review sites that are cited for your branded queries.
  3. Use this list to inform your PR and outreach strategy.
  • AI Search Performance Support Article
  • AI Search Performance: Topic Details
  • How to Setup AI Search
  • AI Search FAQs
  • AI Search Fundamentals Enablement Course
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