What Is On-Page SEO?

As we've said, OnPage, SEO refers to the practice of optimizing individual webpages to improve their rankings and search engine results and attract more relevant traffic. This type of SEO focuses on both the content and HTML source code of a page to make it as user-friendly and search engine friendly as possible.

To master OnPage SEO, it's important to first have an understanding of how great content is defined. In general, great content can either be created from scratch or created by applying OnPage optimization strategies to an existing page. In both these approaches, keyword research plays a central role as great content is essentially a great answer to the questions our audience is asking.

With this in mind, the next few lessons we'll cover what makes great content, the foundations of keyword research, the SEO content brief and key on-page elements to optimize.