On-Page SEO: What Makes Great Content? (Search Engine Optimization 101)
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How do you ensure that the content on your website is truly appealing for both users and search engines? In this lesson, we break down the key characteristics of great content – which ultimately centers around a “people-first” strategy. We’ll also explain Google’s E-E-A-T, a quality assessment framework which can determine whether your content will outrank the competition.
Creating Helpful Content Guide: https://developers.google.com/search/docs/fundamentals/creating-helpful-content