Introduction (SEO Enablement: Reporting on SEO)
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This course emphasizes the importance of effective reporting in demonstrating the value of SEO strategies and driving business growth. We cover why SEO reporting is crucial, identify key performance indicators (KPIs) to track success, and discuss how to set impactful SEO goals using the SMART framework. The course also highlights core principles and best practices for creating clear, data-driven, and actionable SEO reports that help stakeholders make informed decisions for continuous improvement.
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