Search Engine Optimization (SEO) 101

Welcome to Conductor’s SEO 101 course, your first step into the world of Search Engine Optimization! In today’s digital landscape, SEO is a crucial skill for anyone looking to improve their online visibility, attract more visitors, and grow their audience. This course is designed to equip you with the foundational knowledge you need to set up your website for success on search engines – so that your potential customers can find you when they’re seeking answers, products or services online.

What you’ll learn in SEO 101:

• The Basics of SEO: What SEO is, why it matters, and how search engines like Google operate. We’ll introduce you to the three pillars of SEO strategies: On-page SEO, Off-page SEO and Technical SEO.
• On-Page SEO: This module focuses on optimizing elements directly on your website to rank higher for relevant keywords. We’ll break down what makes “great” content, the foundations of keyword research, the SEO content brief and key on-page elements to optimize. Learn how to make your website irresistible to users and search engines alike!
• Off-Page SEO: Dive into the online ecosystem beyond your website. In this lesson, we’ll explore how backlinks, social signals and online reputation impact your rankings. Learn actionable strategies to build your website’s authority and credibility through external efforts.
• Technical SEO: A well-functioning website is critical for SEO success. This section covers the behind-the-scenes aspects that affect search engines’ ability to discover, crawl, index and rank your website. Don’t worry – technical doesn’t mean overly complicated! We’ll break down key technical elements you can optimize and best practices for each.