Search Engine Optimization Basics (Search Engine Optimization 101)

Are you a Conductor customer?

Take this tutorial in the platform to have your progress and completion tracked!

Not a customer? Click here to view this lesson

Are you a Conductor customer? Review this tutorial in our in-platform Community—and find all our other user education content and forums: View in Community

What is search engine optimization, and why is it so important for organizations? In this lesson, we’re starting with the basics – breaking down how search engines work, and introducing you to the three core pillars of SEO strategies.