The Conductor Weekly Playbook (For Any Bandwidth)

With 1 hour or less per week to dedicate to website optimization, you should focus on PROTECTING your organic visibility.

First things first: you’ll want to invest some time up-front building a workspace to help you keep an eye on your organic traffic and visibility. This will reduce the time you spend reporting on this over the long run.  

Getting familiar with interpreting these metrics and knowing when to react to fluctuations will ensure you can protect the market share you already have.  

Initial Setup Time Requirement: 1-4 hours 

Ongoing Time Requirement: ~1 hour / week 

✍️ Here’s how you’ll PROTECT your organic visibility:

1. Optimize your account configuration for your needs: set up page groups for the sections of your website you need to monitor and keyword groups for the topic areas you care about most.

2. Build a workspace that makes it easy to identify fluctuations in organic traffic and visibility. 

   • Add widgets from Pages and Page Groups (using the page groups you set up in the previous step) to monitor organic traffic trends and week-over-week fluctuations in traffic. Need help? Here’s how to Create a workspace to track your content’s performance.

   • Add widgets from Keywords and Keyword Groups (using the keyword groups you care most about) to monitor your visibility distribution over time. Add widgets to monitor keywords that move into and drop out of “traffic driving range.” For example, if the top 3 organic positions are most important to you, add one widget with keywords that moved into the top 3 and fell from the top 3 week over week. Need help? Here’s how to Monitor your content’s search performance.

3. Schedule your workspace for weekly delivery to yourself and anyone else on your team who shares an interest in protecting and growing your organic traffic. If your limited SEO time/resources stems from a lack of organizational buy-in, sharing visibility of your website’s organic performance (both the good and the bad) can go a long way in making website optimization a greater priority. Need help with Building an executive report?

   • Are there other team members who would benefit from this report but work on a different area of the website? Re-create the workspace using page groups and keyword groups that are relevant to them. Need help? Here’s how to Create a standard workspace to use across departments.

4. 🗓️ Weekly task: Review your workspace to identify any cause for concern. Here are some resources that can help if you’re unsure how to interpret the data:

   • Google Ranking Dropped Dramatically? Here's How to Recover in 13 Easy Steps 

   • Why did my organic traffic suddenly drop and why do I have fewer visitors? 

   • Determine whether you were affected by a Google algorithm update

🤔 Are you comfortable with PROTECTING your organic visibility, and have more resources to dedicate toward IMPROVING your organic visibility? 

With an additional 1-4 hours per week to dedicate to website optimization, you should focus on IMPROVING your organic visibility.

The next set of workflows you’ll want to incorporate into your process focus on targeting “low-hanging fruit.” What existing content on your website – with the right optimizations – could start driving significantly more organic traffic in the near-term? You’ll use Conductor data to both prioritize your opportunities and support your optimization process. 

Additional Ongoing Time Requirement: 1-4 hours / week 

✍️ Here’s how you’ll IMPROVE your organic visibility:

1. Prioritize your optimization opportunities by those which are most likely to have the highest impact in the near-term. Here are three ways to approach this:

   • Identify Page Groups and Pages that are driving less traffic than expected, and which may benefit from a refresh. Need help? Here’s how to Uncover opportunity by identifying underperforming content.

   • Look for Keyword Groups that have a high “content opportunity score,” or where you’re ranking just below traffic-driving positions for keywords with very high search volume. Need help? Here’s how to Use keyword ranks to identify opportunities.

   • Use Keywords to identify and resolve cannibalization issues, so only your most relevant content is ranking for high-value keywords. Need help? Here’s how to Identify and investigate keyword cannibalization.

2. Use Writing Assistant to strategize and draft optimizations to your own pages, based on insights from content that’s ranking well for your target keywords. Need help? See Optimizing Content with AI.

3. Publish your content optimizations.

   • Pro-tip: Add any URLs that you optimize to a custom Page Group to more easily monitor their performance before and after updates.

4. Keep an eye on the reporting you set up during the “protect” phase to track if and when your optimizations impact organic performance. 

🤔 Are you comfortable with PROTECTING + IMPROVING your organic visibility, and have even more resources to dedicate toward EXPANDING your organic visibility?  

With an additional 2+ hours per week to dedicate to website optimization, you should focus on EXPANDING your organic visibility.

With the remaining time you have per week, you’ll want to direct your resources towards new content creation. This last set of workflows focuses on identifying high-value content gaps and competitive opportunities – then leveraging SERP insights to construct your own content in a way that will provide the most value possible for your target audience. The sky is the limit! 

Additional Ongoing Time Requirement: 2+ hours / week 

✍️ Here’s how you’ll EXPAND your organic visibility:

1. Use your current performance to identify content gaps by:

   • Using Page Groups and Pages to look for areas of your website that aren’t driving organic traffic. Need help? See Uncover opportunity by identifying underperforming content.

   • Looking for Keyword Groups and Keywords where you’re ranking way below traffic-driving visibility. Need help? See Use keyword ranks to identify opportunities.

2. Use your competitors to hone in on new content opportunities by:

   • Finding Competitive Content Gaps (Research)

   • Measuring how you rank side-by-side to competitors for tracked keywords (with Rank Comparisons)

3. Research high-value topics to understand how your audience is searching and what questions they’re asking. See Keyword research for a topic with Research.

4. Use Writing Assistant to strategize and draft your new content, based on insights from content that’s ranking well for your target keywords. Need help? See Draft new and existing content with Writing Assistant.

5. Publish your new content.

   • Pro-tip: Add any URLs that you publish to a custom Page Group to more easily monitor their performance after launch.

6. Keep an eye on the reporting you set up during the “protect” phase to track if and when your new content impacts organic performance. 

No matter how much time you have to dedicate to optimizing your website each week, Conductor empowers you to take meaningful action. Whether you’re focused on protecting your existing organic visibility, improving underperforming content, or expanding your reach with new content, these structured workflows ensure that every minute spent on SEO drives impact. 

The key is consistency—by following these repeatable steps, you’ll build a scalable strategy that aligns with your available resources while steadily growing your organic presence. Start implementing the workflows that fit your schedule today and watch your efforts turn into measurable success!