You can use the Page Groups activity in the Settings menu to create, edit, and delete your page groups.

Create a Page Group

Not sure which pages to group together or why? Refer to the What page groups should I create? FAQ to learn more.

To create a page group you need to give complete some high-level details, regardless of whether it is a smart or custom page group. Note that you can create page groups only from pages brought in through your integrated web analytics provider.

1. Go to page group settings in Conductor or follow the path Settings > Page Groups.
2. Select the web property group for which you want to create a page group.
3. Click the Create a Page Group button. 
4. In the Page Group Details section, complete the following fields:
   • Enter a name that is distinct and descriptive. Be sure to use a name that other people on the team can easily know what the page group contains, just by looking at the name.
   • Add a description of the page group.
   • Use the Tag field to group together page groups. The tag value can be used to view data across related page groups. For example, "Buying Guide", "Product Pages", or "Templates", or content types such as "Blogs" or "Mobile Pages".
   • Use the Owner field to enter the person or team responsible for this page group. The owner value can be used to help you analyze how each owner is performing. The value in this field can be any person or team, not necessarily a Conductor user.
   • If applicable, select a search engine to associate for this page group. You’ll see data for this page group only when you are viewing data for the search engine you select here.
5. Choose to create a smart or custom page group:
   • Create a Smart Page Group
   • Create a Custom Page Group

1. If not selected already, click the Create Smart Page Group tab.
2. Add rules to define which pages are in the page group. Both ranking pages and preferred URLs will be included in grouping. Apply OR and AND statements to select pages that meet multiple criteria. Sections of rules using the OR operator can be separated with AND operators. For example, you can create a page group of all pages within this domain where the URL contains "bedding" or the URL contains "pillow" AND the Title Tag does not contain "bedding sets".
   Note:
   You can create rules based only on a page's:
   • URL
   • Title tag
   • <h> tags
   • Meta Description
   Custom variables or other tags cannot be used to determine the constituent pages of a page group.
3. Click Preview Page Group to view which URLs will be included in the page group. Doing so lets you preview and modify the rules as needed before saving the page group.
4. Click Create Page Group to save the page group. 

Create a Custom Page Group

1. If not selected already, click the Create Custom Page Group tab.
2. In the text box on the tab, enter the URLs for the pages you want to group into the page group. These URLs must be separated by lines. Consider collecting URLs on a spreadsheet and copying and pasting the list into this text box. Note that:
   • You are limited to as many as 10,000 URLs per custom page group.
   • These URLs are case sensitive. If your analytics provider records an organic session to www.example.com/careers but you have entered www.example.com/Careers as the URL in the custom page group, Conductor will not consider this a match.
3. Click Preview Page Group. Doing so lets you preview and modify the page group as needed before saving it. After validation, Conductor performs both of the following actions:
   • Removes duplicate URL entries. If a URL appears multiple times in your page group, Conductor removes the duplicates and that URL is saved only once.
   • Assigns statuses to URL entries.
4. Click Create Page Group to save the page group.

Edit a Page Group

You can edit your page groups after you create them. You might want to add or remove pages from a custom page group or change the rules that define a smart page group.

Edit a Smart Page Group

1. Go to page group settings in Conductor or follow the path Settings > Page Groups.
2. Select the web property that includes the page group you want to edit.
3. Click the Edit button next to the page group you want to modify.
4. Edit any of the page group's details, including the name, description, tag, or owner.
5. Edit the rules that define which pages make up the group. You can add, remove, or edit rules in the page groups.
6. Click Save Page Group to save your changes.

Edit a Custom Page Group

1. Go to page group settings in Conductor or follow the path Settings > Page Groups.
2. Select the web property that includes the page group you want to edit.
3. Click the Edit button next to the page group you want to modify.
4. Edit any of the page group's details, including the name, description, tag, or owner.
5. Edit the pages that are included in the custom page group:
   • To add pages, you can enter additional URLs in the text box at the bottom of the Edit Page Group screen.
   • To remove pages, you can select the Remove check box in the row for the page you want to remove from the page group.
6. Click Preview Page Group. Conductor validates each URL as described above. After validation, Conductor performs both of the following actions:
   • Removes duplicate URL entries. If a URL appears multiple times in your page group, Conductor removes the duplicates and that URL is saved only once.
   • Assigns statuses to URL entries. URLs can have one of three statuses:
     • Matched. This status means that Conductor has already discovered the page and will report on the URL when the segment is created.
     • Invalid. A URL is invalid if it is:
       • Missing the protocol.
       • Not part of your Conductor domain.
       • Not structured like an URL.
     • Not Matched. This status means that the URL is not currently tracked by Conductor and there is no data to report. Not Matched URLs will be reported on when Conductor discovers them either from the SERP or as a Preferred URL, or from your web analytics provider.
7. Click Save Page Group to save your changes.

Delete a Page Group

You can delete page groups you don't want to use in Conductor anymore.

1. Go to page group settings in Conductor or follow the path Settings > Page Groups.
2. Select the web property that includes the page group you want to delete.
3. In your list of page groups, click Delete to remove the segment. Note that deleting a page group removes the page group from any place it is used in Conductor.