How to research keywords using social media signals

Increasingly, audiences are using social media as a search engine. By understanding how your audience searches within these platforms, you can optimize your content for greater relevance. Employing social listening and keyword analysis to identify trending topics and user intent can ultimately enhance the discoverability of your website and social media content. 

Social media search should be a part of your overall search strategy. Learn more in this Conductor blog post about how social media can affect your rank on Google, as well. 

You can use Research in Conductor to research and identify the best social keywords to target. With daily social mentions data, you can better understand the keywords people are using to talk about your topic on social media. 

🛠️ Conductor Workflow

1. Starting in Research ↗️, perform the steps described in the Keyword research for a topic with Research lesson.

2. In the Related Keywords table, sort the Mentions column to see which related keywords are used the most on social platforms. For more information on Conductor's social mentions data, refer to this article.

3. Review these keywords to look for topics you might not have previously considered creating content for.

   • Does your audience on social media use different language for your explored topic?

   • Are there topics that you could create new social media content for?

   • Are there related keywords you can optimize existing site content for to accommodate a broader audience?

What's next?

Use Writing Assistant to help you draft high-quality, optimized content that provides value to your audience.