Conductor Intelligence's Writing Assistant provides real-time insights for content that you can write and edit directly in Conductor. Optimize your content before you publish it—or pull in the content of a live page to learn how best to approach optimization.
Where to find it
Click here ↗️ or:
- follow the path Discover > Writing Assistant in Conductor.
- Go to Content Guidance (Discover > Content Guidance) in Conductor, and click Start Writing.
Overview
Your Drafts
When you open Writing Assistant, you'll see a table with all your existing drafts, which includes information about each draft, including:
- The draft's title.
- The Target Keyword.
- Assignee.
- Status.
- Who created it.
- Who last updated it.
- When it was last updated.
You'll also be able to edit the draft by clicking Open or delete the draft by clicking the Delete icon (the trash can).
Create a Draft
To start a new draft, click Start a New Draft. You'll enter up to five keywords that represent a topic you've researched and want to see recommendations for. Then click Evaluate. If you have a page you are optimizing for, you can also enter a URL for the page you already have for the topic.
Note: The ability to enter more than one keyword in Writing Assistant is in a limited alpha program.
In the Topic & Pages tab, review the monthly search volume and—using data derived from Conductor's modeled traffic metric—potential engagement a top-ranking page might drive. See if there are stronger primary keywords you might want to target. If they don't look encouraging, you can go to Content Guidance to do more research on the topic.
Click the Competitors tab to review the top-ranking competitors from which Conductor should derive insights for your content.
Editing Your Draft
Topic, URL, and Competitors
At the top of Writing Assistant, you'll find the settings that determine:
- The topic for which you want to generate assistance.
- The URL, if entered, for the page you want to optimize. Writing Assistant will pull the content from this page into the text editor automatically.
- The competitors you have configured to gather insights from.
You can click any of the options to revise the settings for your draft.
Page Title and Meta Description
You can enter a Title tag and Meta description for the page to get assistance for those elements as well. The Target topic and Tag length indicators on the right show when your entries meet best practices for these elements.
You can also use AI-suggestions for each. Just click the AI menu icon (the green lightbulb to generate suggestions. A list of up to 5 options appears.
Text Editor
The text editor in Writing Assistant is a standard WYSIWYG editor that lets you craft content the way you would in your CMS of choice. You can also pre-fill the editor by entering the URL for an already-published page in the optional URL field at the top.
Outlines
Starting from a blank slate and not sure where to start? Use the AI menu icon (the green lightbulb) to generate a content outline. You can enter an Objective and Audience for the outline to give more context to Conductor's AI engine.
After you confirm your input, Conductor generates a content outline based on these inputs and a selection of isights including body copy suggestions, People Also Ask questions, and h2 tags from top-ranking content for the entered topic.
Once the outline generation is complete, you can:
- Accept the outline (keeps the generated text)
- Reject the outline (discards the generated text)
- Retry generating the outline (sends a new request with the same inputs).
Expand or Shorten Content
Want a co-pilot to help you build out and finetune your content? When you highlight any text in a draft you're working on, the AI menu (the green lightbulb icon) appears next to the text selection. When you select this the Expand Selection or Shorten Selection option, Writing Assistant expands or shortents the highlighted text based on the context of your full draft and all your insights.
After Writing Assistant expands or shortens the content, you can:
- Accept it (keeps the generated text)
- Retry generating it (creates new text)
- Cancel (discards the generated text)
Generate an Entire Draft
Unlike other AI writing tools that produce generic content, our draft generation uses Conductor's search insights as source material to create content that's both high-quality and strategically aligned with your search performance goals. The result is content that not only reads well but is grounded in what performs well in search.
Additionally:
- Customize tone, terminology, and instructions before your generate a draft, ensuring your output is high quality and aligned with your brand voice andI marketing objectives.
- Built-in AI revision lets you refine the draft with natural language prompts, so you can iterate quickly and stay in control of the final product.
Generate Link Suggestions
Get a list of highly-relevant pages on your site directly from Writing Assistant. Then, easily insert a link from your content to the related page. Instead of basic keyword matching, suggestions are based on semantic similarities between the text you highlight and pages on your site.
You can get suggested links for a whole draft or for just a selection of your text.
For your whole draft:
- Above the draft, click Insert Links.
- Click Generate Link Suggestions.
- Review the options that appear. You can click to Review an option to see how Writing Assistant would update the selection with anchor text and suggested link.
- When you want to add a link, click Accept.
For a selection of your text:
- Highlight text in the editor.
- Click the Get help from AI button.
- Click Insert Links.
- Click Generate Link Suggestions.
- Review the options that appear. You can click to Review an option to see how Writing Assistant would update the selection with anchor text and suggested link.
- When you want to add a link, click Accept.
This is a best practice box. The borders that appear in the editor and this explainer will not appear in the published article. Use the BP Body section below for best practices and use cases you'd like to call out.
End of bp box
Insight Results
To the left of the text editor, you can review the insights Conductor generates based on the entered topic and content in the editor, including:
- Guidance for:
- Primary keyword (your target topic)
- Titles
- Meta descriptions
- Headings (h1–h3)
- Readability
- Body copy
- Content length
- AI-enhanced People Also Ask questions that provides:
- Feedback on how well your content answers those questions.
- Suggestions for how you could improve your content to better answer the questions.
- AI-generated guidance for:
- Objective
- Audience
- Journey Stage
- Content Type
Customize Your Insights
Based on the insights Conductor provides, you might want to:
- Add or remove keyword suggestions.
- Set different goals for length or readability.
- Add or remove questions for the content to answer.
To do so, you can use the links on each editable insight to customize the specific insights to make the experience as relevant to your content creation as possible.
Extending Your Insights
Need more time working on your draft in the text editor? You can save your progress. Conductor will also auto-save your content if your pause more than 5 seconds.
When you want to open a previously saved draft, just click the folder icon.
Want to pass what you learn on to your content team? Just click the button to download a brief. You'll see the draft from the text editor along with all the insights you see in the platform.
Manage Your Draft
To help you manage your writing efforts, you can set statuses for and assign users to your drafts:
- On the Writing Assistant landing page.
- In the draft itself.
Note that users of any user type may assign or be assigned drafts.
Using Writing Assistant
- Draft new and existing content with Writing Assistant
- Best Practices for Creating Full Length Drafts in Writing Assistant
FAQs
How is Writing Assistant different from other AI content generators?
AI-generation in Writing Assistant sets itself apart from other tools through several key features and approaches:
Enterprise-grade foundation
Conductor's Writing Assistant is built on top of OpenAI's enterprise API integration designed for:
- High-volume usage without limitations on model access or usage caps, which helps ensure reliability and avoids downtime caused by usage.
- Security and privacy. Your content will never be used to train our models or OpenAI's.
SEO at the heart of AI-generated output—all in real time
Writing Assistant uses RAG (Retrieval Augmented Generation) to enhance the content it generates with deep SEO insights, and to provide content that is not only high-quality but also strategically aligned with your search performance goals. Gathering insights in real time from the top-ranking pages for the topic you are writing about—and then generating content based on those insights—Writing Assistant ensures that the content is relevant and optimized for your audience and for search engines.
Customization and brand alignment
Writing Assistant allows for customization of tone, style, and terminology, ensuring that the generated content aligns with the brand's voice and marketing objectives. Customize the guidance associated with the insights gathered from top-ranking pages before generating your drafts to fine-tune Writing Assistant for the best content.
Do I need to worry about privacy based on what I enter in Writing Assistant?
Conductor currently uses OpenAI’s API to generate insights and recommendations about the content you enter into Writing Assistant. OpenAI does not use the information you enter to train their AI models, and Conductor does not share it outside of the Writing Assistant feature and its use of the OpenAI API.
You might have heard that OpenAI's ChatGPT product does use the content users enter in its interface to train its models. This is true! We want to clarify that while we use OpenAI to power Writing Assistant's AI features, it is not OpenAI's ChatGPT product, but their API. You can learn more about their privacy commitments in their API data usage policy.
Will Google penalize my site for AI-generated content?
We believe AI—when incorporated thoughtfully—is a strategic advantage for creating effective, brand-aligned content at scale, fully aligned with Google's emphasis on quality.
Google does not penalize content simply because AI was part of the creation process. Google values content that is original, valuable, and truly helpful to users. Think of it this way: Google rewards content that demonstrates Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T). Whether that content is written by a human, with AI assistance, or generated by AI, quality is the key. The real risk is publishing low-quality, generic content—and that can happen with or without AI.
Conductor designed our AI features to help you overcome those common concerns and create content that:
- Is high-quality and performance-driven.
- Has realtime relevance, using our RAG-enhanced AI models.
- Reflects the very things Google values: your unique human expertise, experience, and perspective.
Is there a character limit for in the text editor?
No. However, the AI-enhanced People Also Ask insight might not load results for long pieces of content. To avoid this issue, try to keep content in the editor around 3,000 words.
Why research more than one keyword in Writing Assistant?
Researching one keyword at a time can provide a limited view of the actual landscape—SERPs vary greatly according to keyword variants and closely related keywords. Even though you might care about ranking for one primary keyword for a page (maybe based on monthly search volume), the reality of search today is that topics are more meaningful than keywords for meeting customer intent. By querying multiple keywords at once, these topics can be researched in Writing Assistant more holistically.
Why doesn't the imported content from the URL I entered look right?
We do our best to mimic the content on your page and present it in a way that is useful. Because the way our customers structure their websites can vary so widely, this means there are times when what appears doesn’t always capture the experience on the page.
You can use the Main page content not appearing? link above the text editor to re-import the content in a way that might improve the way the content appears in the editor.
If this alternate method still does not import the content in a way that's useful for your needs, you can always copy and paste content from your page into the text editor.
What types of content does the Content Types insight include?
The Content Types insight suggests the type of content most likely to be ranking highly in search, based on its review of the currently top-ranking content. Here are the potential content types that it chooses from:
Product/Service Page
A detailed webpage that showcases the features, benefits, and specifications of a specific product or service.
Landing Page
A focused webpage designed to convert visitors into leads or customers by highlighting a particular offer or call-to-action.
Education/Information
Content that provides valuable insights, explanations, or background on a specific topic to inform and educate the audience.
How-to Guide
A step-by-step instructional piece that teaches readers how to accomplish a specific task or solve a problem.
Blog Post
A regularly updated article that shares thoughts, opinions, or information on a particular subject, often in a conversational tone.
List-based Article
A structured piece of content that presents information in an easily digestible numbered or bulleted format.
News
Timely content that reports on current events, recent developments, or breaking stories relevant to your industry or audience.
Event
A promotional piece that provides details about an upcoming occasion, including date, time, location, and other relevant information.
FAQ
A compilation of common questions and their corresponding answers, designed to address user queries efficiently.
Local Page
A webpage tailored to a specific geographic location, featuring information about local services, products, or business details to attract and engage customers in that area.
In the event there are many different types of content ranking well for a topic, the Content Types insight will still return the content type that is the closest fit based on the patterns it detects across the top-ranking content.
Why does Writing Assistant focus on "topics" and "semantic matching" instead of just telling me to use specific keywords in my titles and headers?
Writing Assistant no longer checks for exact keyword phrases and instead uses AI to understand the meaning and topic of your content. Modern search engines prioritize content that thoroughly addresses user intent and covers a topic comprehensively—not just content that contains specific keywords. This approach provides smarter recommendations that align with how search engines actually work, helping you create higher-quality, more effective content that's ready for AI-driven search.
How does Conductor discover pages on my site to source internal link suggestions?
Conductor sources pages from:
- Your integrated web analytics.
- Your pages ranking for your tracked keywords.
- Any preferred URLs you have configured for a tracked keyword.
This means that there may be no suggestions for highlighted content if you haven't integrated analytics or tracked keywords—or if data has not yet been published for them. Be sure to integrate analytics and track keywords as soon as possible for new accounts to take advantage of this feature.
How does Conductor determine internal link suggestions?
Writing Assistant relies on semantic understanding to determine the links we suggest; and semantic understanding is the foundation for how we decide what pages on your site are about. Here's a quick description of what we do to determine semantic understanding and how we decide what links to provide in our internal link suggestions.
Creating embeddings from source content
First, Conductor reviews the content on your website (see above for how we source it). With this content, our AI engine reviews the meaning and context of each page using an AI technique called "embeddings" to create a semantic understanding of the content. This semantic understanding enables Writing Assistant to not simply match keywords between your draft and other pages on your site, but actually match your draft's content with content that is about similar concepts.
When these embeddings are created, we store them in what is called a "vector database", which is like a map of your content's meaning that captures the relationships between topics and concepts.
Searching your content for matches to drafted anchor text
When you ask for internal link suggestions, Writing Assistant's AI engine analyzes your draft (or your highlighted selection) to identify potential anchor text for internal links based on linking best practices. For each potential link, Conductor performs a semantic search of the vector database we created from your content. This search looks for pages whose meaning is most clearly related to the meaning of the anchor text.
Providing link suggestions
After reviewing pages for their relationship to the identified anchor text, Writing Assistant takes the relevant pages and filters them to include only potential links that meet certain criteria:
- Relevance threshold. Writing Assistant will only suggest pages that meet a certain level of relevance. The AI will not suggest any links if no pages meet this threshold.
- Same URL. Writing Assistant will not suggest a self-referencing link.
- Duplicate links. Writing Assistant will not suggest the same page as a link more than once in your draft.
- User-entered criteria. Writing Assistant will review the user's URL conditions for suggestions, if any were entered.
- Language and region matching. Where it can determine a language and region associated with the draft and reviewed site content, Writing Assistant will attempt to only suggest links that match language and region.