Introduction (Workflow Wisdom: Your Content & Your Customer's Journey)

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Dive in to learn how to identify content opportunities based on your customer's buyers journey. The three lessons include:  

  • Questions your customers are asking

  • Finding content gaps across the customer journey with keyword groups

  • Targeting optimizations to your buyer personas at each stage of their buyer's journey

 

🚨Note: Please make sure to click the "start course" button at the bottom of the course and the "complete course" button at the end to get credit for completing the course 🚨