Introduction (Workflow Wisdom: Build Synergy between Your Organic and Paid Channels)

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Many digital marketers want to understand what percentage of their web traffic comes from clicks on paid ads versus organic search results. Knowing this can help marketers determine the overall effectiveness of paid and organic efforts. The results influence strategies for both channels and help communicate progress to stakeholders. 

Dive in today to learn how to:  

  • Monitor the interplay between your organic and paid traffic

  • Discover quick PPC cost savings in keywords with organically high-ranking content

  • Fine-tune your SEO–PPC synergy based on your—and your competition's—organic visibility

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