Improving Your Optimization Process with Data (SEO Enablement: Updating Existing Content)

Using data to inform your optimization strategy ensures that decisions are based on objective insights and actual performance metrics – leading to more effective and targeted improvements that drive measurable results. In this lesson, we highlight a few approaches you can take using data to prioritize your optimization opportunities and inform your optimization strategy. 

Topics include

• Using data to prioritize optimization opportunities

• Using data to inform your optimization strategy

Related resources

• Uncover opportunity by identifying underperforming content

• Use keyword ranks to identify opportunities

• Create a content brief with Content Guidance

• Draft new and existing content with Writing Assistant