Evergreen vs. Seasonal Content

We can categorize most content into two main types, evergreen and seasonal. Let's dig into the details of each.

Evergreen content is content that due to its timeless message or longstanding relevance will continue to provide value to your audiences and drive traffic to your website, even as time passes. Your evergreen content strategy should be employed thoughtfully with specific keyword targets and rich well-researched content. After all, if this content is sticking around for a long time, it needs to be as strong as possible.

Creating evergreen content can have a meaningful impact on your SEO strategy. It requires less updating than timely content and can rank well for high volume keywords. In addition, the longer a piece of content maintains relevance, the more opportunity it has to climb the SERPs. That means your evergreen pieces of content have huge potential to rank on search engines and drive organic traffic to your site.

Some examples of evergreen content include how to content, for example, how to do laundry, or how to fix a broken shoe, make for great early stage content. Just keep in mind that you might need to return to your content and update it as new tactics come out. For example, an article on how to restart your iPhone might need to be updated. As new models and information are released, there are likely a plethora of foundational industry concepts you can speak to or terms you can define for your audience. Since you are the expert on your field and your industry, take the opportunity to educate your audience with your evergreen content. Also, think about all the questions your customers ask consistently. Any content you produce around questions your customers often ask, we'll continue to be valuable as time passes. And lastly, value props are great subjects for evergreen content. If you boil down your product or service to the essentials, what is the basic value behind what you offer? If you strip away all the excess information and speak to your value propositions, you'll have the best chance of creating content that is relevant to you and your business for years to come.

Seasonal content on the other hand, refers to content that is specifically created to align with particular times of the year, events or seasons. This type of content is designed to resonate with the audience's current interests, behaviors, and needs, which are often influenced by the time of year.

Seasonal content is important because it engages the audience with timely and pertinent topics. Capitalizes on seasonal search trends, boosting organic traffic increases interaction as the content is often more relatable and shareable during specific times, drives sales by aligning content with seasonal promotions and offers and strengthens brand presence by participating in widespread seasonal conversations.

Some examples of seasonal content include content centered around holidays like Christmas, Halloween, Thanksgiving, et cetera. Themes related to summer, winter, spring, and fall. Content focused on events like back to school season, wedding season, black Friday, or major sporting events and content that ties into seasonal trends such as New Year's resolutions, summer travel tips or fall fashion.

Customers won't part ways with your brand if you meet their every need by producing a mix of evergreen and seasonal content that addresses the needs of your target audience, you'll be on your way to ranking your website on Google for the phrases people are searching that match the very solutions you provide.