Keyword Decision Making (SEO Enablement: Keyword Research)

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When should you put resources towards a new topic? Should you create new content or optimize existing content? And how many keywords should you target with one page? 

In this lesson, we cover important moments in keyword decision making, so you can make the most effective choices. 

Topics include

  • Knowing when to target a new topic

  • Creating new content versus optimizing existing content

  • Building a keyword map

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