Integrate Web Analytics with Conductor

Integrating your data-rich web analytics with Conductor lets you apply the platform's ability to automatically parse data and find insights without the tedious manual work. Features in Conductor, such as Pages and AI Topic Map take advantage of your analytics data to give you that value.

Conductor Creator and Conductor Intelligence can be integrated with several web analytics providers.

Basic Analytics Integrations

With basic integrations—available in all subscription plans—organizations can integrate only Google Analytics with the Conductor platform.

Advanced Analytics Integration

With advanced integrations, organizations can integrate Google Analytics, Adobe Analytics, IBM Digital Analytics, or create custom analytics integrations.

Additionally, if you use Google Analytics or Adobe Analytics, you can filter the data you integrate by using any segments from your analytics profiles to show only the data that is relevant for your content in Conductor.

To set up an integration, refer to one of the integration guides listed below:

• Integrate Adobe Analytics with Conductor
• Integrate Google Analytics (GA4) with Conductor
• Integrate IBM Digital Analytics with Conductor
• Integrate Custom Analytics with Conductor (via email)
• Integrate Custom Analytics with Conductor (via SFTP)

The Web Analytics Settings Activity

Following the path Integrations > Web Analytics takes you to the activity in Conductor Intelligence where you can integrate new connections to your web analytics providers or administrate your existing connections.

Here, you can find details about each integration and links to view and modify existing integration settings.

Hostname Filtering in Analytics Integrations

Depending on the configuration of your analytics platform, the view, profile or report suite that you integrate with Conductor may include data for pages that are not hosted on the same domain as the web property you configured to track with Conductor.

For example, you may be tracking "example.com" as a web property in Conductor, and your analytics provider may report on traffic coming to "example.com", "example-test-site.com", and "example-translated.com".

For analytics integrations, Conductor filters the data returned from your analytics provider to only include pages that are part of the web property you configured in Conductor. This is to ensure reports are focused on the most important content that is under your control and to simplify reporting throughout Conductor.

Default configuration of Google Analytics does not filter based on domain or hostname, and for many sites this results in Google Analytics reporting on data from multiple domains.

Please note, Conductor's filtering can have a notable impact when the tracked web property is configured as a subdomain and integrated with a view, profile, or report suite that includes data for a larger section of the site. For example, if you track "store.example.com" in Conductor and integrate a Google Analytics view that tracks data for "example.com", Conductor filters the data from Google Analytics to only include data for "store.example.com".