Pages

You can measure how your pages are performing in the Pages report. Review your site's performance for your integrated metrics, across different views, such as Year-over-Year and Metric Comparison—or filtered by page group. Then focus on the specific pages on your site that are driving your results.

Conductor reports on your top 10,000 pages (or 100,000 pages, if you have upgraded) with organic traffic each week in the Pages report. Remember, all data in this report reflects only organic traffic.

Overview

Determine the Reporting Time Period

Select the time periods you want to report on and the granularity (weekly or monthly data). You can select to see historic data from up to 24 months. 

Determine the Scope of the Chart and Table

Configure the following controls to determine what data the Pages report includes:
 

• Select a web property from the menu of your configured web properties.
  
   
• If you have multiple analytics integrations configured for the web property you chose above, select the integration you want to see data from.
  
   
• From the Select Page Group filter, choose a page group if you want to focus on a particular subset of pages on your site.
  
   
• Select whether to filter the report to show newly discovered or updated pages over a specific time period. Refer to the Annotations article for more guidance about using this control.
  

Review Your Organic Performance

• At the top of the report, you'll see a Summary bar of your performance for each of your integrated metrics across your reporting time period.
  
• In the chart below, you can see how your site has performed over time. You can use the following selector to choose to review data from the views listed below:
  • Year over Year
    Select the metric you want to review data for:
    Then compare your performance for a specific metric compares to previous years' performance.
    
  • Metric Comparison
    Select the metrics you want compare:
    
    Then quickly see how your integrated metrics stack up.
    
  • Paid vs Organic
    See your organic traffic compared with the paid—and total—traffic to your site. Note that choosing this view will adjust the data shown in the summary bar to reflect all your domain's organic analytics data, not just your top 10,000 (or 100,000, if upgraded). Refer to this article to learn more.
    Note:
    • Any traffic that comes from a source other than Paid or Organic search (such as Direct, Social, Referral, etc.) is grouped under the Other category.
    • The Other category is not available for Adobe Analytics integrations.
      
• For any of the views listed above, you can use the following selector to determine whether you want to see these this data over a Timeline or as Totals:
  
• Review any Annotations. These annotations appear as purple pins:
  
   

Review a Breakdown of Pages that Changed

Open the Pages that Changed widget to see a high-level overview of the pages that started getting organic traffic or that had detected changes.

Click a bar in the chart to filter the report and to dig into the specific types of changes potentially causing changes to your performance. Changes to the following elements are logged here:

• Title tags
• Meta Descriptions
• h1-h6 tags

You can review more about these changes and Conductor's Content Activity Reporting in the Annotations article.

Investigate Page Performance

Review the Performance by Page Table

The Performance by Page table includes details and metrics for each of the pages on your site (or in the page group you chose to filter the table that way) that received organic traffic during your reporting time period. Metrics for each page include:

• Relevant metrics from your web analytics integration with Conductor.
• The following Google Search Console metrics, if you have integrated your Search Console account with Conductor:
  • Impressions
  • Clicks
  • Clickthrough Rate (CTR)
  • Average Position

Notes for Google Search Console: data

• Google's publishes data from Google Search Console with a several day lag. This means that weekly data publications in Pages will not immediately include the entire previous week's worth of data. However, each day data from Google Search Console is added to the totals shown in Pages. You should see your full metrics from the previous week no later than Thursday morning.
• For the pages reported on in the Pages report (your top 10,000 by organic traffic), we pull data from the top 50,000 pages by highest impressions from Google Search Console. In the event a page appears in your integrated analytics data and not in your Google Search Console data, Conductor will show "n/a" for the Google Search Console metrics for page.

Click on a page in the Title & Page URL column to jump to the Page Details report for that page.

Additionally, you can click the arrow to see a menu with keyword data about the keywords for which the page ranks highly, including:

• Rank
• Rank Change
• Monthly Search Volume
• Result Type, if non-standard

Take Action on Your Page Performance

Follow up on what you learn from the data in the Performance by Page table:

• Export the data in the table
  
• Use the three-dot menu to go to the page or to research the page.
  
• Add the page to an Action
  

Using Pages

• Uncover opportunity by identifying underperforming content
• Create a workspace to track your content's performance
• Building an executive report
• Track content changes using annotations
• Validate you are targeting the best variation of your keyword
• Discover keywords to track with Conductor based on your high-value pages
• Determine whether you were affected by a Google algorithm update

FAQs