Product
Plan
Conductor's AI Topic Map provides a comprehensive, semantic map of your website's content. It groups semantically similar pages into topic clusters, and identifies opportunities to either create new content to fill gaps or optimize existing content for better performance.
Content organizations often struggle to understand and manage the vast amount of content on their websites. It can be difficult to navigate relationships between pages, identify content gaps, and detect underperforming (but important) content. The AI Topic Map provides a visual map of a website's content, grouping pages into semantic topic clusters to help you understand what your website content is about—and what it should be about.
Overview
Select a website to review for opportunities
Just below the report header, use the Website menu to select the website you want to review.
Review your topic and opportunities at the site level
The topics Conductor's AI engine identified for your selected website, opportunities for new content creation, and opportunities for optimization appear in summary at the top of the report.
Below the summary, you'll find an interactive map of your topics across semantic space. You can view topics:
- By the organic traffic they drive, in the Topic Traffic tab.
- By the number of opportunities identified, in the Topic Opportunity tab.
- By the number of the your pages that belong to the topic, in the Topic Size tab.
Review the pages and opportunities in a topic
Hover over a topic in the map to see the number of pages and opportunities for content creation and optimization.
Click the topic to view the pages in relationship to one another, to find the specific opportunities Conductor has identified.
At the bottom of this topic-level view, you'll see the individual pages that make up the topic.
Take action on topic opportunities
While reviewing the pages and gaps in the report, you can:
-
Click Review Opportunity to learn about the identified
opportunity and take action to create new content or optimize existing
content:
-
For new content opportunities, you'll see Conductor's recommendation,
review related keywords you might want to target for the topic,
and then click Start Writing to start a draft
in
Writing Assistant.
-
For content optimization opportunities, you'll see Conductor's
recommendation, review related keywords and identified pages
you might want to target and optimize for, and then click
Start Writing to start a draft in
Writing Assistant.
-
For new content opportunities, you'll see Conductor's recommendation,
review related keywords you might want to target for the topic,
and then click Start Writing to start a draft
in
Writing Assistant.
- Click the Page URL in the table to jump to the Page Details report for the page.
- Click Start a Draft to jump to Writing Assistant, where you can work on optimizing the page's content.
FAQs
Why do I see multiple pages in the Topic Opportunity map for a single optimization opportunity?
When Conductor identifies an optimization opportunity, we are not referring to distinct pages that your should optimize. Instead, we are describing a semantic area in a topic where your site could be performing better. For a given optimization opportunity, Conductor identifies one or more pages that are potentially relevant to that semantic area. Choosing the specific page to optimize is left to your expertise and familiarity with your site.