Pages

Use this feature ↗

You can measure how your pages and page groups are performing in the Pages report. Review your site's performance for your integrated metrics, across different views, such as Year-over-Year and Metric Comparison. Then focus on the specific pages on your site that are driving your results.

Conductor reports on your top 10,000 pages (or 100,000 pages, if you have upgraded) with organic traffic each week in the Pages report. Remember, all data in this report reflects only organic traffic.

Where to find it

Click here ↗️ or follow the path Measure > Pages in Conductor.

Overview

Determine the Reporting Time Period

Select the time periods you want to report on and the granularity (weekly or monthly data). You can select to see historic data from up to 24 months.
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Determine the Scope of the Chart and Table

Configure the following controls to determine what data the Pages report includes:

Select a web property from the menu of your configured web properties.
If you have multiple analytics integrations configured for the web property you chose above, select the integration you want to see data from.
From the Select Page Group filter, choose a page group if you want to focus on a particular subset of pages on your site.
Select whether to filter the report to show newly discovered or updated pages over a specific time period. Refer to the Annotations article for more guidance about using this control.

Review Your Organic Performance

At the top of the report, you'll see a Summary bar of your performance for each of your integrated metrics across your reporting time period.
In the chart below, you can see how your site has performed over time. You can use the following selector to choose to review data from the views listed below:
- Year over Year
  Select the metric you want to review data for:
  Then compare your performance for a specific metric compares to previous years' performance.
- Metric Comparison
  Select the metrics you want compare:
  
  Then quickly see how your integrated metrics stack up.
- Paid vs Organic
  See your organic traffic compared with the paid—and total—traffic to your site. Note that choosing this view will adjust the data shown in the summary bar to reflect all your domain's organic analytics data, not just your top 10,000 (or 100,000, if upgraded). Refer to this article to learn more.
  Note: Any traffic that comes from a source other than Paid or Organic search (such as Direct, Social, Referral, etc.) is grouped under the Other category.
For any of the views listed above, you can use the following selector to determine whether you want to see these this data over a Timeline or as Totals:
Review any Annotations. These annotations appear as purple pins:

Review a Breakdown of Pages that Changed

Open the Pages that Changed widget to see a high-level overview of the pages that started getting organic traffic or that had detected changes.
2021 Pages that Changed.png

Click a bar in the chart to filter the report and to dig into the specific types of changes potentially causing changes to your performance. Changes to the following elements are logged here:

Title tags
Meta Descriptions
h1-h6 tags

You can review more about these changes and Conductor's Content Activity Reporting in the Annotations article.

Investigate Page Performance

Review the Performance by Page Table

The Performance by Page table includes details and metrics for each of the pages on your site (or in the page group you chose to filter the table that way) that received organic traffic during your reporting time period. Metrics for each page include:

Relevant metrics from your web analytics integration with Conductor.
The following Google Search Console metrics, if you have integrated your Search Console account with Conductor:
- Impressions
- Clicks
- Clickthrough Rate (CTR)
- Average Position

Notes for Google Search Console: data

Google's publishes data from Google Search Console with a several day lag. This means that weekly data publications in Pages will not immediately include the entire previous week's worth of data. However, each day data from Google Search Console is added to the totals shown in Pages. You should see your full metrics from the previous week no later than Thursday morning.
For the pages reported on in the Pages report (your top 10,000 by organic traffic), we pull data from the top 50,000 pages by highest impressions from Google Search Console. In the event a page appears in your integrated analytics data and not in your Google Search Console data, Conductor will show "n/a" for the Google Search Console metrics for page.

Click on a page in the Title & Page URL column to jump to the Page Details report for that page.
2021 CP Table.png

Additionally, you can click the arrow to see a menu with keyword data about the keywords for which the page ranks highly, including:

Rank
Rank Change
Monthly Search Volume
Result Type, if non-standard

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Take Action on Your Page Performance

Follow up on what you learn from the data in the Performance by Page table:

Export the data in the table
Use the three-dot menu to go to the page or to research the page with Explorer
Add the page to an Action

Using Pages

FAQs

Why don’t totals in the Paid vs Organic chart match the summary bar?

In the Pages report, you might notice a difference between the totals shown in the Paid vs Organic chart and the values shown in the summary bar above the chart.

There are a few reasons that this might occur, but they all have the same root cause: the data in the Paid vs Organic chart comes from the domain-level data sent from your analytics provider whereas the data in the summary bar is aggregated from all the page-level data sent from your analytics provider. See below for a few common reasons why these sources may yield different totals.

Your domain-level data exceeds the number of pages you report on with Conductor

Because the Paid vs Organic chart reflects domain-level data, it will show all your domain's organic performance—not just the top 10,000 (or 100,000, if upgraded). As a result, data in the summary bar —which represents the aggregate activity from just the pages you report on with Conductor—may be different.

Filters or segments

You may have segmentation or filtering configured within your integrated analytics profile that limits the page-level data being sent to Conductor. Because the domain-level data is sent separately and is not limited by those filters or segments, it may represent a larger universe of data than the aggregated page-level data.

Sampling

Your analytics data may represent a sample of the full activity occurring on your site. As a result, there may be differences between sampled domain-level and the aggregated page-level data.

Why don't Clicks from Google Search Console match my Sessions from integrated Analytics?

You can expect Clicks measured by Google Search Console and Sessions measured by your analytics provider record to be different. Not every Click will yield a new Session for a number of technical reasons determined by your analytics provider. Additionally, as a metric integrated from your analytics provider, new Sessions data is published on a weekly cadence. Google Search Console data is published as soon as Conductor receives it from Google Search Console.

When is new data published from Google Search Console?

Conductor publishes data daily from Google Search Console when it becomes available—usually four days after the day occurs. For example, data for September 1 is published on September 5, data for September 2 is published on September 6, et cetera.

Why don't I see data from my active Paid campaign in the Paid vs Organic chart in Pages?

To see Paid data in the Paid vs Organic chart in Pages, you must have set up your Paid campaigns with tracking codes to differentiate paid traffic from other traffic sources.

If you have set up Paid detection and assigned tracking codes to your Paid campaign and do not see this data in the Paid vs Organic chart, submit a ticket to Conductor Support, who can help you troubleshoot this further.

Why don't I see certain integrated metrics in the Summary Bar?

Certain unique metrics, such as Unique Visitor, cannot be accurately aggregated and depicted in the summary bar and line graph because of the nature of unique data.

Consider that a Unique Visitor from one time period may be the same Unique Visitor from another time period. If you choose to report on both of those time periods in Pages, Conductor has no way to prevent double-counting the Unique Visitor from the aggregated totals, thereby losing the value of the Unique Visitor metric.

As a result, Conductor does not show these metrics in the Summary Bar. However, you can see the metrics in the table below.

It’s a new month, why can’t I see new monthly analytics data in the Paid vs Organic chart in the Pages report?

Was the last day of the previous month a Sunday? If so, you'll need to wait a week until Conductor has time to crunch the numbers for that last date.

Once the time period containing that last day of the previous month ends, analytics data appears in the Paid vs Organic chart in the Pages report for that month.