The Keywords report provides you with holistic, aggregated keyword reporting. You can find high-level information for your keywords and sort along a number of different dimensions to help you learn how your tracked keywords perform.

The Keywords report is also home to the Visibility Distribution chart, which you can use to see trended visibility zone data.

Where to find it

Click here ↗️ or follow the path Measure > Keywords in Conductor.

Overview

Set and Manage Filters to Focus on Your Most Relevant Keywords

To focus on the most relevant and useful data to better address your specific goals, you can choose the context from which you want to see data and then further filter the results in the table. You can then save these filters to use again and share them with your team.

Determine the Scope of Your Report

Configure the following controls to determine what data the Keyword Performance report shows:

• Use the Content and Search Engine menu to determine the search context for the data in the report.
  
• Use the Rank Type menu to select whether you want to see keywords sorted by True Rank or Standard Rank.
  
• Use the Date Picker to select the date range you want to report on.
  
• Use the Location and Device menu to determine more about the search context you want to see data for.
  
• Use the Prime button to show data only for keywords you have set as Prime.
  
• Use the Keyword Groups menu to set the keyword groups you want to see data for.
  

Refine the Data with a Filter

After determining the reporting context at the top of the report, you can further refine the data in the Keywords table.

• Select from a menu of pre-set filters.
  • Click one of the favorite filters in the Your Favorite Saved Filters menu
    
  • Select a filter from the Saved Filters menu
    
    
• Create your own filter, which you can save to use again. You can use the menus in the Filters section to fine-tune which results appear in the table.
  
  • The Rank Position menu lets you filter by specific positions or visibility zones on results pages such as In Top 3 or Striking Distance.
    
    
  • The Result Types menu lets you choose to see keywords based on the universal result types that appear for them.
    
  • The Monthly Search Volume (MSV) menu lets you choose to see keywords that have specific ranges of monthly search volume, which you can use as a measure of search interest or visibility.
    
  • The New Highest-Ranked URL menu lets you choose to see keywords based on whether it has a new highest-ranking page.
    

Save a Filter

Want to save a filter that you create? After choosing your filter parameters:

1. Click Save Filter. This button appears after you have applied one or more filters to your results.
   
   The Create a Saved Filter form appears.
   
   
2. Enter a name for the filters.
3. Choose whether the filter is Personal (it will appear only for you) or Shared (it will appear for all users in your account).
4. Choose to add the filter to your Favorites, which appear as favorite filters at the top of the section.
5. Click Save.

Add or Remove a Favorite Filter

Want to add or remove a favorite filter from the Your Favorite Saved Filters section? Just click the star in the Saved Filters menu.

Review the Visibility Distribution chart

At the top of the report, click the menu titled "Your Visibility Over Time". The Visibility Distribution chart appears.

This chart shows you a trended view of your keyword ranks, grouped across visibility zones. This view offers an at-a-glance view of your keyword performance. Note that the time periods you are currently reporting on in the Keywords report are highlighted in yellow.

• Choose to see the trended data for 1 month, 3 months, 6 months, or 12 months. By default, the chart shows 3 months of data.
• Choose to show the visibility zone data as a percentage of your total reported keywords. This option is useful if the number of keywords you report on has fluctuated over time.

Note that you can see labels for data points in the Your Visibility Over Time chart when you set the report to show fewer than eight weeks of data.

Review Annotations

You can see Public Event annotations in this chart to identify any potential industry events that might have affected your performance.

Review the Keywords table

Choose the Columns to Display

Use the Columns menu to select the columns you want to see:

• Tracked Keyword
  • Prime
    Indicates whether a keyword has been marked as prime. 
  • Keyword
    Appears and shows keywords based on the report filters you have selected.
  • Monthly Search Volume
    Indicates the monthly search volume for this keyword.
  • MSV Trend
    Shows the trended monthly search volume to visualize seasonality and fluctuation.
• Visibility Performance
  • True/Standard Rank ([first time period])
    Indicates the keyword's rank during the first time period reported on.
  • True/Standard Rank ([second time period])
    Indicates the keyword's rank during the second time period reported on.
  • Rank Change
    Indicates the difference between the rank reported on in the first and second time periods.
  • Number of Results
    Indicates the number of pages from your web property that rank for the keyword. You can use this to find keywords you own lots of results for and issues where your pages may be cannibalizing each other.
• Highest Ranked Result
  • Result Type ([first time period])
    Indicates the universal result type for the highest ranked result from your domain during the first time period reported on. 
  • Result Type ([second time period])
    Indicates the universal result type for the highest ranked result from your domain during the second time period reported on.
    
  • Page Title & URL
    Indicates the URL associated with your domain's highest-ranked result for the keyword.
  • Preferred URL
    Indicates whether the preferred URL configured for the keyword is your web property's highest-ranked result.
    
  • New Highest Ranked URL
    Indicates whether your web property's highest-ranked result for the keyword has changed between the first and second time period you are reporting on.

Review the Data in the Table

• In the Keyword column, you can click the down arrow to reveal more information about the keyword:
  
• If you want to dig into a particular keyword, click on its name in the Keyword column to go to the Keyword Details report.
• You can search the table by URL or by Keyword.
  

Note that this table shows only up to 500 keywords at once. To see all your keyword data, you can export your data, as described below.

Export Your Keywords

The export feature on this report is one of the most commonly-used exports in Conductor. You can export a list of all your tracked keywords to a native Microsoft Excel file. With this data in Excel, you can filter, sort, and manipulate your keywords to gain greater clarity, as well as merge other sources of data with your keyword list.

Manage Your Keywords

You can use the three-dot menu next to each keyword in the Keywords table to perform a number of keyword management actions.

Using Keywords

• Use keywords rank to identify opportunities
• Identify the topics that you might be losing ranks for—and causing lost traffic
• Determine whether you were affected by a Google algorithm update
• Identify and monitor locations where you need to focus your local SEO efforts
• Monitor your content's search performance
• Find content gaps across the customer journey with keyword groups
• Building an executive report
• Create a standard workspace to use across departments
• Track and monitor search performance of offsite content like guest posts

FAQs