Improve your website's visibility with competitive insights

Strategically improve your website's visibility by using competitive insights to guide your content efforts. Market share shows which domains are doing a good job of getting their content to rank in the top 10 results. For attract keywords, set your preferred web property device and rank type and select whichever search result zone is more appropriate for your targeting. Use the top one position to see only the most dominant competitors. The top 10 to discover more emerging competitors or go somewhere in the middle with the top five.

What area would we like to focus on for content improvement? Switch between as many important keyword groups as you like for your research.

The market share pie chart, or as the French would say, camembert chart, shows us the web properties getting the most visibility in the search result zone we selected. We can choose to weight this by search volume or just look at the pure number results. We can also filter for only one type of result that we care about who's getting the most visibility. We may see a mix of our top business competitors and SEO competitors or websites we wouldn't consider direct competitors, but who rank well in search due to their size or content quality. We can deselect other top rankers to see only the websites we've selected to set to track as comparison web properties.

Let's pick one domain we wanna investigate in more detail and we'll navigate to explore through discover tab. Here we can compare our domain to the competition, determine who is ranking highest for keywords across the index and decide which topics to target. We'll start by entering our own domain, then add our top of mind competitor as a second domain.

On the at a glance page, we can investigate signals that indicate our competitor is actively investing in SEO. Upward trends in model traffic and in ranked keywords suggest this might be true if their performance is strong. Consider targeting topics where they are seeing success. If performance is poor, consider either researching another competitor or targeting the areas where they do rank well.

To widen the competitive gap, we'll use the keywords tab to uncover topics where our selected competitor is outperforming us. Selecting the second domain exclusive quick filter to see keywords where they are in the top 10 positions and we are not, but we could always get even more specific about comparative ranking positions by using the keyword ranks dropdown. If needed, we'll leverage the keywords containing filter to exclude terms we won't consider for optimization. Branded terms are a good place to start. We could also choose to include only terms we care about most. For example, terms related to that keyword group we investigated in the market share feature.

Our keyword list is automatically prioritized by highest monthly search volume, but we could also choose to prioritize by where a competitor is ranking highest or by keywords driving the most model traffic. Where are we ranking for the keywords in this list? Are we close to the top 10 positions already? If so, we may only need to make small changes to existing landing pages, or are we further away down in the rankings suggesting we have a content gap we need to fill with a new landing page.

We can expand any keyword we're interested in to see which pages are ranking in the top five positions, our competitors ranking pages and our own ranking pages. The three dots to the right of any URL. Give us some options for next steps.

Knowing which competitors are performing well and for which topics is a huge advantage when planning content improvement projects. Try out this workflow today by starting in market share.