Expansion: Presence in AI Search (Workflow Wisdom: Build Synergy between Your Organic and Paid Channels)

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The Strategy:

Search is moving beyond the traditional results page. If you are investing heavily in a PPC topic, you should also ensure your brand is being Mentioned and Cited in AI-generated answers. 

The Workflow:

  1. Identify Core Topics: Look at the themes behind your highest-spend PPC keywords.

  2. Add to Topic Tracking: Go to Settings > Topics & Prompts and add these core themes to monitor in AI Search.

  3. Analyze Visibility: In the AI Search Performance report, check the Market Share for these topics.

  4. The Takeaway: If you are paying for the click in traditional search but aren't being cited in AI search, use this data to prioritize new, authoritative content creation. Add the AI Market Share of Website Citations for each of your priority topics to your Synergy Dashboard.

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