Efficiency: Opportunities to Reclaim Budget (Workflow Wisdom: Build Synergy between Your Organic and Paid Channels)

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The Strategy:

Identify "double-coverage" scenarios where you own the top of the SERP both organically and through paid ads. If you rank in the top 3 organically with a healthy Clickthrough Rate (CTR), you may be able to "bid down," letting your organic result capture the traffic for free. 

The Workflow:

  1. Open the Keywords report and filter by your "PPC Priority" group.

  2. Filter the Rank column for positions 1–3.

  3. Check the CTR column. If it's high, you may have an opportunity to reduce spend.

  4. Action: Click Share > Add to Workspace. Create a new report called "PPC/Organic Synergy Dashboard" and add this widget titled "Efficiency Wins" to share with the paid team for potential budget reallocation.

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