Best Practices for On-Page Optimization (SEO Enablement: Updating Existing Content)

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On-page optimization is a crucial part of digital marketing because it helps you ensure your audience can find your content when they need it most – in turn, maximizing your website’s traffic and engagement. In this lesson, we talk through what on-page optimization is, key SEO elements of the page and how best to optimize each. 

Topics include

  • What is on-page optimization?

  • Key on-page SEO elements

  • Optimization best practices

 

Related resources

On-Page SEO Checklist: Optimize Content for Search The Beginner’s Guide to Website Optimization