Auditing Content for Optimization (SEO Enablement: Updating Existing Content)

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You understand the importance of consistent content optimization, but how do you identify which content on your website needs a refresh? In this lesson, we cover what a content audit is, the basic steps to follow and how often to update your content. 

Topics include

  • Identifying content to refresh

  • The content audit process

  • How often to optimize content

 

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