Conductor Website Monitoring for SEO Teams

SEO teams are responsible for maximizing organic visibility, ensuring proper indexing, and optimizing search performance. Conductor Website Monitoring helps them detect technical SEO issues proactively, protecting organic rankings and traffic. Discover five core workflows below that high-performing SEO teams swear by. 

1️⃣ Customize auditing based on business needs

Segments are a powerful tool to make technical SEO analyses more effective. By segmenting pages into categories like “Product Pages,” “Blog Posts,” or “Pages with missing meta descriptions,” SEO teams can focus their efforts on specific areas – and more efficiently detect patterns, track progress and maintain site health. 

Learn how to master the power of Segments: 

2️⃣ Identify critical issues prioritized by impact

Conductor Website Monitoring helps SEO teams triage Issues most impacting their website's performance, and prioritize fixes that will have the biggest impact.  

Learn how to investigate areas where your website may not be meeting SEO best practices: 

3️⃣ Track the impact of fixes

After implementing SEO fixes, Conductor Website Monitoring can be used to rescan for errors and validate resolutions—so the team can rest easy knowing updates were successful. 

Validate whether changes went live with Change Tracking by: 

1. Creating a segment for pages affected by update.

2. Going to Pages.

3. Clicking the "Tracked Changes" button in the top right.

4. Filtering for the segment you created.

5. Reviewing the column associated with implemented change.

4️⃣ Extract and track critical page elements

Is there something specific on your pages that your SEO team needs to monitor? If it lives on the page, your team can track it with Custom Elements. Setup the extraction rules yourself or request Conductor's support team to create it for you and start pulling in valuable data points such as... 

• Publication / Last Update Date

• Out of Stock Status

• Empty Category Pages

• Product Review Score

5️⃣ Unify data to prioritize work

How can the SEO team augment their auditing capabilities with deeper insights? By analyzing their website's technical data, performance data, log file data and custom metrics all in one place!  

Integrate Adobe or Google analytics and Google Search Console to work with your website’s data directly in Conductor Website Monitoring. Leverage Log File Analysis to see search engine activity in real time. And track and monitor virtually any page-level data point with Enrichment Fields, so your reporting and alerting work for your specific needs. 

With these additional insights, SEO teams can now drill into hyper-targeted segments like: 

• Pages driving the most traffic/conversions

• Low value pages getting crawled too often by search engines

• High value pages not getting crawled enough by search engines

• Pages with high impressions but low CTR

• Pages with high bounce rate and poor Core Web Vitals

and much, much more! Essentially, each layer of additional data can unlock new ways to uncover technical SEO opportunities.