With the Adobe Analytics integration you can pull in your website's data from Adobe Analytics to work with it directly inside Conductor Website Monitoring.

Metrics

Conductor Website Monitoring displays the following metrics from Adobe Analytics:

• Page Views
• Unique Visitors
• Average time spent on site
• Bounce rate
• Revenue

Using the Adobe Analytics data

The Adobe Analytics data is available in the Pages screen:

The Adobe Analytics data is always aggregated for a lookback period of the past 90 days. You can see the exact date range for which the data is displayed on the Page detail screen:

You can also create segments based on Adobe Analytics data, which can be very useful when targeting your highest performing pages.

Setting up the Adobe Analytics integration

To connect Conductor Website Monitoring to Adobe Analytics, you will need to set up a Service Account integration.

A Service Account is a special type of Adobe integration which provides applications like Conductor Website Monitoring limited access to a specific Adobe product – in this case Adobe Analytics. You can manage and monitor the access from your Adobe Admin Console.

The process of configuring the Adobe Analytics integration consists of two phases:

• Setting up the Service Account integration in your Adobe Analytics
• Setting up the connection to the Service Account in Conductor Website Monitoring

Setting up the Service Account integration in your Adobe Analytics

Create a new profile in your Adobe Admin Console

Please follow the steps below to configure the Service Account integration in your Adobe Analytics.

1. Go to the Adobe Admin Console and select the Adobe Analytics product:
   
2. In the Product Profiles section, create a new profile for Conductor Website Monitoring using the New Profile button. You'll give it a name and, optionally, a description and click Save.
   

   

3. In the project list, click on the new project.
4. Go to the Permissions tab:
   
5. Click the Edit icon on one of the lines, and select Auto-include: On for Report suites, Metrics, and Dimensions.
   
6. In the Report Suite Tools tab, add Report Suite Mgmt among the included permissions:
   
7. In the Analytics Tools tab, add Web Services and Web Service Access among the included permissions:
   
8. Click Save.

Create a Project with access to Adobe Analytics

1. Go to the Adobe Developer console and click Create new project.
   Important: Make sure that the same organization is chosen as the one the profile was created for.
   
2. Click Add API and select Adobe Analytics as the API:
   
3. In the next step, select Server-to-Server Authentication as the type of authentication:
   
4. In the next step, add a Credential name for your project (OAuth Server-to Server should be selected by default).
   
5. In the final step, select the profile which you created in the first step and click Save configured API:
   

Retrieve your credentials

On the left, under the Credentials section, click OAuth Server-to-Server. Here you will find the credentials which you will need to connect Conductor Website Monitoring to this Service Account. Just click the Copy icon on the right to copy the credentials for your use in the next section:

You will need the following credentials:

• Client ID
• Client Secret
• Organization ID

Setting up the connection to the Service Account in Conductor Website Monitoring

To connect Conductor Website Monitoring to the Service Account in your Adobe Analytics which you created in the previous phase, follow the steps below.

1. Go to the Integrations tab of the Settings section.
2. In the Adobe Analytics box, click Edit, and then connect:
   
3. Fill in the credentials listed in the Retrieve your credentials section above, and click Connect.
   

Once the credentials are filled in and Conductor Website Monitoring is connected to your Adobe Analytics account, the integration is activated.

Choose the Adobe data to use in Conductor Website Monitoring

As the final step to enable the integration, set the following values:

• Project. Choose the name of the project in the Adobe Developer Console, through which you provided Conductor Website Monitoring access to the Report Suites in your Adobe Analytics.
• Report Suite. This is usually the website for which you want to connect to integration. Make sure to choose the Report Suite with the entire website so that Conductor Website Monitoring can display the analytics data for all pages.
• Match data on. This setting determines how the analytics data will be matched to your pages. There are two options which you can select: Page Title or Full URL.
  • By default, Adobe Analytics matches data based on Page Titles. This is therefore also the default setting in Conductor Website Monitoring. This means that if there are two pages with the same page title, their analytics data will be aggregated and Conductor Website Monitoring will be showing the same values for these pages.
  • You can also match the data based on the full URL. However, this option is not supported by Adobe out of the box and must be configured with a custom variable (eVar) which contains the full URL. You can read more about this in Adobe’s documentation.

Once you select the correct Project, Report Suite, and the way of matching the data, click Save.

Your analytics data will soon become available in your Conductor Website Monitoring, and you will be able to use the Adobe Analytics columns to filter and create segments, as seen in the first section of this article.