AI Search Performance Got a Major Upgrade — Here's Your Re-Orientation Guide

If you opened AI Search Performance recently and thought, “Wait... where did everything go?” — you're in the right place. (If you haven't seen the new report in your account yet, don't worry! It's rolling out to all users over the next few weeks and this guide will have you ready to hit the ground running when it arrives.)  

What you're looking at is a ground-up redesign packed with new capabilities. Let’s get you up to speed fast. 

In this guide: 

  • Why the Report Changed

  • The New Structure at a Glance

    • 📺 Watch: Orientation Video

    • What's New

    • What Moved

    • What's Been Retired

  • 🗺️ Your New Report Scavenger Hunt

Why the Report Changed

AI search is maturing fast — and so is what teams need from their data. The redesign is built around three things the market was asking for: clearer answers to specific strategic questions, analysis that reflects your actual audience rather than the entire market, and a faster path from insight to action. 

Same data you trusted. Smarter structure. More horsepower. 

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The report is organized around five tabs: Overview, Competitive Landscape, Your Performance, Topics, and Prompts. The first three are where the biggest changes live. 

📊 Overview: What's my headline performance right now, and what should I do next? 

🏆 Competitive Landscape: How do I stack up — and who's winning the topics I care about? 

📈 Your Performance: Why are my numbers where they are, and where are my gaps? 

Global Filters

Intent and Persona are now global filters — set them once at the top of the report and they apply across every view simultaneously. No more re-applying them per widget. It's a small change that adds a lot of flexibility when you want to slice your entire analysis through the lens of a specific audience or intent stage. 

Watch: A Tour of the New AI Search Performance Report

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What's Been Retired

Brand Mentions / Website Citations Over Time (by topic) have been replaced by the Competitive Landscape by Topic view and Topic Coverage analysis in Your Performance — more actionable visualizations that answer the same underlying question with more context. 

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Seven things to find and try to get your bearings. 

✅ 1. Find your three views. Navigate Overview, Competitive Landscape, and Your Performance. For each, ask: "What question is this designed to answer?" 

✅ 2. Read your headline KPIs — then toggle PoP mode. On the Overview, scan your Summary Cards (default: trend lines). Then switch on Period-over-Period mode and see how the same data looks as a direct period comparison with Winners & Losers. Decide which your stakeholders would prefer. 

✅ 3. Open the Recommendations panel. Find the Recommendations button on the Overview tab. Expand a card and read the AI Summary and What's Going Well / What Needs Work breakdown. Select a prompt, choose a page to optimize, and launch into Writing Assistant. 

✅ 4. Apply a Global Filter and feel the difference. Set a Persona or Intent filter at the top of the report. Watch everything update at once — then note how differently your brand performs for that specific audience vs. your overall numbers. 

✅ 5. Find a topic your competitor is winning. Go to Competitive Landscape → Competitive Landscape by Topic and identify at least one topic where a competitor is the current winner. That's your first strategic target. 

✅ 6. Find a content gap in the Heatmap. In Your Performance, open the Persona & Intent Heatmap. Spot a cell with low or zero coverage for an audience-intent combo that matters to your business. That blank cell is a content opportunity. 

✅ 7. Locate your most-used widgets. Use the relocation table above to find where your go-to data points now live. 

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