Optimizing Content with AI

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Use the AI Content Score in Writing Assistant as your data-driven guide to diagnose and improve any existing page on your site. This lesson shows you how to turn underperforming content into a high-quality, optimized asset.

Topics include:

  • Pulling an existing URL into Writing Assistant
  • Diagnosing content weaknesses with the AI Content Score
  • Using AI-powered revision tools to improve your page

Transcript

Your website is full of content. Some of it's performing well, but let's be honest, a lot of it has untapped potential pages that are stuck on the second page of search results articles that are good but not great. What if you had a data-driven way to find and fix the weaknesses in your existing content? In this lesson, you'll learn how to use the AI content score to turn any existing page into a high performing asset.

Let's rejoin our content manager, Cindy. This time she's not starting from scratch. She's pulled in a blog post from last year that's underperforming for a high value keyword. She's already gone through the setup process, pasting in the URL, customizing her competitors and customizing the AI generated insight cards.

Her guide for this optimization mission is the AI content score on the right. This isn't just a grade, it's an intelligent quality check that measures her existing content against the ideal optimized brief. The score gives her an instant diagnosis. Her intent alignment score is low. The objective card reminds her of the goal she'd set for this page, but the AI powered analysis is telling her how the current content on the page doesn't fully satisfy that goal.

Now it's time to take action. First, a surgical fix. Cindy can make some manual rewrites or have AI help her revise specific sections, then refresh the assessment to watch her overall content score tick upwards.

Next, she addresses a missing topic from the subtopics card. She adds a new section and uses the AI revision tool to expand the selection seamlessly weaving in the new information.

And that's the modern optimization workflow. It's no longer a guessing game. You have a dynamic guide that provides a clear diagnosis of any existing page and powerful tools to take action, turning a refinement from a chore into a strategic advantage.

 
 

Step-by-step

Here are the steps we cover in the video, with relevant links to more information. Be sure to watch to get more context and decision support for potential choices you might have to make as you go:

  1. Start your optimization project in Writing Assistant by pasting in the URL of an existing page and its target keyword(s).
  2. Complete the setup (Competitors, Content Profile, etc.) and customize the Insight Cards to build your ideal optimization brief.
  3. Review your AI Content Score.
  4. Click into the score breakdown or the Insight Cards to diagnose weaknesses (e.g., low Topical Coverage or Intent Alignment).
  5. Take action to improve the score by:
    • Manually rewriting sections in the editor.
    • Using AI revision tools like Expand Selection to address missing topics.
  6. Continue refining until the AI Content Score is in the green.