Finding Competitive Content Gaps

This lesson teaches you how to use Research to find proven content opportunities by analyzing your competitors. You'll learn two key strategic workflows: finding net-new content gaps and identifying "striking distance" pages for quick optimization wins.

Topics include

  • Comparing your domain to a competitor's in Research
  • Finding content gaps and "striking distance" opportunities
  • Sending new topics and existing pages to Writing Assistant
     

Step-by-step

Here are the steps we cover in the video, with relevant links to more information. Be sure to watch to get more context and decision support for potential choices you might have to make as you go:

  1. Go to Research (Performance > Research).
  2. Enter a competitor's domain, then your own domain in the comparison field.
  3. Go to the Related Keywords tab.
    1. Workflow 1 (New Content): Apply the 1st Domain Exclusive quick filter to find where they rank and you don't.
    2. Workflow 2 (Optimization): With the 1st Domain Exclusive filter still applied, add a Keyword Ranks filter for your domain in positions 11-20 to find low-hanging fruit.
  4. Find a target keyword and use the three-dot menu to Go to Writing Assistant.

In Writing Assistant, remember to leave the URL field blank for net-new content, or paste your existing URL for "striking distance" optimizations.

Comments or questions about this tutorial?