Drafting New Content with AI
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Turn a customized AI-powered brief into a complete, on-brand first draft in minutes. This lesson walks you through the full Writing Assistant workflow, from customizing insight cards to generating, revising, and polishing your new content.
Topics include:
- Customizing Writing Assistant’s Insight Cards (Intent, Subtopics, Questions) to build your brief
- Generating a high-quality, on-brand draft with AI
- Iterating on the draft with the "Revise" and "Expand Selection" tools
- Generating optimized Title Tags, Meta Descriptions, and Internal Links
Transcript
The blinking cursor on a blank page. The pressure to create something brilliant from scratch, that's a single biggest barrier to getting things done. Today. We're making that blank page a thing of the past.
Let's rejoin our content manager, Cindy. She's primed the AI with her chosen competitors and brand settings.
Now, the first crucial step is to customize the insight cards. Think of these as your AI powered content brief. The AI has pre-populated these with guidance based on its live research. Cindy starts with the intent cards, refining the objective and audience to match her specific goals for this article. Next, she moves to topical coverage. She reviews the suggested subtopics and questions to answer, removing a few that aren't quite right and adding a couple of unique points she wants to be sure the article includes.
By customizing these cards, Cindy is transforming AI generated suggestions into a precise blueprint for her content. This finalized brief can even be downloaded for teams who use human writers. For Cindy, it's the final set of instructions for her AI writer.
With her brief perfected, Cindy Clicks Write with ai, this is her chance to add any additional instructions in the form of a flexible text box where she can add final commands, like include a bulleted list in the introduction, or end with a strong call to action.
After generating content, a preview of the draft appears Before inserting it, Cindy reviews the text. She spots some stylistic choices that she'd like to adjust. She clicks the Reise button to chat directly with the AI and provide any feedback after a quick revision. She's happy with the result With the draft.
Now in the main editor, she finds a section that feels a bit brief. She highlights it to expand the selection instantly adding more detail.
Now for the finishing touches that are crucial for SEO, she uses the write with AI buttons to generate an optimized title tag and meta description. And finally, to boost the article's authority, she uses the insert links button. This tool intelligently suggests relevant internal pages for her site to link to which she can review and add with a few clicks.
And that's the complete workflow. Cindy's role has transformed from writer to strategic editor. She's directed, refined, and polished, a high quality on-brand and optimized draft in a fraction of the time. The barrier of that blank page is officially gone. Your team is now empowered to create content faster than ever before.
Step-by-step
Here are the steps we cover in the video, with relevant links to more information. Be sure to watch to get more context and decision support for potential choices you might have to make as you go:
- In Writing Assistant, review and customize the Insight Cards (e.g., Intent, Subtopics, Questions to Answer) to build your AI-powered brief.
- Click Write with AI then Generate Draft, add any Additional Instructions, and click Generate Content.
- Review the content in the preview window. Use the Revise button to give the AI commands (e.g., "make this more concise") and iterate.
- Once satisfied, click Insert Text.
- In the editor, use AI revision tools like Expand Selection or Shorten Selection for final polish.
- Use the Write with AI buttons to generate optimized Title Tags and Meta Descriptions.
- Use the Insert Links button to add relevant internal links before you publish. [Note: AI Internal Linking is currently in Alpha and may not be included in your subscription.]