Create a content brief with Content Guidance

Use Conductor to bridge the gap between researching insights and producing content briefs. Content guidance generates suggestions to rank well for a target keyword based on pages currently ranking highest data from our keyword index and SEO best practices. There are two ways to use this tool, depending on whether you want to create new content or optimize an existing page.

Let's consider that a content team manager. Cindy did some keyword research and wants to target how to decorate a patio. She leaves page to optimize blank since she wants to create new content on the right, you can see this keywords, search volume and top ranking content. Do you think your site could outrank the current competition? The opportunity analysis predicts how much organic traffic you could generate if you ranked in the first, second, or third positions.

Here you'll see recommendations for maximizing your visibility. Do you need to create a new page to rank for this keyword or should you optimize existing content? Instead? A cannibalization check will appear if you have other pages already ranking, which might compete with a new landing page. Content guidance will also let you know if there are related keywords with higher search volume. You might want to target. Instead. To learn more about every recommendation, you can click see why, and more details.

Cindy deciding to create a new distinct page for her. Target keyword clicks the actions icon and starts a content creation brief. She fills out some information manually, like the briefs name and some notes, and then she adds recommendations that she finds most helpful, like some secondary keywords to cover with her new page. Cindy uses the insights about how top ranking pages are structured to formulate her own optimized title tag, meta description, and header tags. Finally, she strategizes topics to cover in the copy. What phrases are frequently appearing across top ranking pages. What questions can she answer and what's an ideal length for this piece of content?

When you finish working on your brief, you can save it, download it as a Microsoft Word document or share it to an integrated task management system.

Okay, now let's say you want to optimize an existing page. You can enter the URL for the page with the topic. In Cindy's case, it's a DIY page that she wants to rank for. The results here are similar to the content creation workflow, but now you'll also see insights about the page you're working to optimize In the actions panel, start an optimization brief. Enter the pages URL to automatically add its current metadata, which you can optimize as you review the suggestions from content guidance.

Is your page targeting the best primary keywords and valuable secondary keywords? How does your current title tag, header tag, et cetera, compare to the metadata of top ringing pages? Is there opportunity to include further information in your content based on body copy patterns or questions to answer? Finally, is your page technically sound health check, recommendations scan for common technical issues, which may be affecting your page's ability to rank well? Anything you find here you can note in your brief.

Once you've reviewed all the suggestions and finished your brief as before, you can save it, download it, or share it.

Efficiency is key to becoming and staying visible online, so try out this workflow today and content guidance.