Keywords

The Keywords report provides you with holistic, aggregated keyword reporting. You can find high-level information for your keywords and sort along a number of different dimensions to help you learn how your tracked keywords perform.

The Keywords report is also home to the Visibility Distribution chart, which you can use to see trended visibility zone data.

Where to find Keywords

Click here or follow the path Performance > Traditional Search > Keywords > click the View the legacy Keywords report link next to the report header.

Keyword Details: Visibility

The Keyword Details report provides a holistic view of a keyword's world, so you can identify weaknesses in your strategy to improve and strengths to optimize. In this report, you can see the ranking results for an individual keyword-- including the ranking pages that appear in the top 100 positions. Review monthly search volume seasonality for the keyword, rank changes and trends, insight into rank volatility. You can also use this report to gain greater insight to image results, news results, or other universal results that appear for the keyword in search.

Where to find it

Access the Keyword Details reports for a keyword. For example, follow the path Performance > Traditional Search > Keywords and click a keyword listed in the table. 

Keyword Details: Rank Trends

Understand and fix traffic drops based around individual keywords with the Keyword Details: Rank Trends report. This global feature lets you:

• See how your content ranks for a keyword over time.
• Filter by location, device, and search engine.
• Get insight into how volatile your visibility is for the keyword so you can take steps to stabilize your performance.

Where to find it

Access the Keyword Details reports for a keyword. For example, follow the path Performance > Traditional Search > Keywords and click a keyword listed in the table. Click to go to the Rank Trends tab at the top.