Basics of SEO Competitor Analysis (SEO Enablement: Competitive Research)

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Competitor Analysis in SEO can help you identify where competitors are spending time and resources, which you can use as inspiration to create new content and target high-impact keywords. In this lesson, we cover the fundamentals of SEO competitor analysis and two primary ways to approach it. 

Topics include

  • What is SEO competitor analysis?

  • Why SEO competitor analysis is important

  • When to perform SEO competitor analysis

  • Approaches to SEO competitor analysis

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