Web Properties is your home for choosing and configuring the different web properties for which Conductor collects data. You can:

• Add web properties for Conductor to track.
• Add comparison web properties from your SEO competitors for Conductor to track.
• Manage those web properties over time.
• Configure tools and features for each web property, such as web analytics integrations, content segments, categories, and more.

You can create web property groups in the Web Properties activity in the Settings menu.

Not sure how to approach creating web property groups for your organization? Refer to the How should I organize and optimize my web property groups? article for guidance. 

Where to find it

Click here ↗️ or follow the path Settings > Web Properties in Conductor.

Track Your Web Properties

Follow these instructions for adding a single web property. Need to add multiple domains, subdomains, subfolders, or pages? Refer to this section below.

You can track any of the following types of web properties—where your content lives online—in Conductor:

• Your website's root domain
• A subdomain on your website
• A subfolder from your website
• Your organization's YouTube Channel
• Your organization's Amazon brand
• An individual URL with content you consider part of your organization's digital presence. Note that this can include third-party sites that has content about your organization.

What domain should I add?

To track your entire website, use the root domain (example: example.com). Note that entering a domain like www.example.com will track only the "www." subdomain, and no other subdomains on your site. As a result, if you want to track several subdomains on your site—like blog.example.com, product.example.com, et cetera—consider entering the root domain.

To track a web property:

1. Click Add Web Property.
   
2. In the form that appears, enter the URL for the web property you want to add in the Enter a site field. The value you enter here will determine the kind of web property Conductor offers as a potential option to track:
   • Enter a root domain, subdomain, or subfolder from your website.
     
   • Enter your organization's YouTube channel URL.
     To be recognized as a YouTube channel, the format should be: youtube.com/channel/[Your YouTube Channel ID].
     
     You can find your YouTube Channel ID, on your channel home page. Go to the About tab, click the Share icon, and select Copy Channel ID. The ID is now on your clipboard.
     
   • If you have added Amazon Tracking to your account, enter the URL for any Amazon product page from a brand you want to track, to add all Amazon content from that brand.
     
     After Conductor identifies the Amazon product page, confirm the Amazon Brand from the list of potential properties.
     
   • Enter a URL for a page that you consider part of your organization's digital presence.
     
3. Choose My Web Property.
   
4. Click Continue.
5. Select whether you want to add this web property to an existing web property group or to create a new group.
   • If you choose to add to an existing group, select the group from the menu of active web property groups.
     
   • If you choose to create a new web property group, enter a display name.
     
6. Click Save or, if you want to add more web properties, click Save and Add More.
   

If you created a new web property group, you will be prompted to add keywords to your new group. If you added a web property to an existing group, the keywords tracked for that group will be also apply to the web property you added.

Track Comparison Web Properties

By naming your competitors in Conductor, you get more data to help provide a fuller picture of your performance relative to theirs.

Follow these instructions for adding a single web property as a comparison. Need to add multiple domains, subdomains, subfolders, or pages? Refer to this section below. 

You can track any of the following types of comparison web properties—where your competitors' content lives online—in Conductor:

• A competitor's website's root domain
• A subdomain on a competitor's website
• A subfolder from a competitor's website
• A competitor's YouTube Channel
• A competitor's Amazon brand
• An individual URL where a competitor has content you consider part of that organization's digital presence.Note that this can include third-party sites that has content about your competitors' organizations.

To track a web property:

1. Click Add Web Property.
   
2. In the form that appears, enter the URL for the web property you want to add in the Enter a site field. The value you enter here will determine the kind of web property Conductor offers as a potential option to track:
   • Enter a root domain, subdomain, or subfolder from your competitor's website.
     
   • Enter your competitor's YouTube channel URL.
     To be recognized as a YouTube channel, the format should be: youtube.com/channel/[Competitor's YouTube Channel ID]
     
     
   • If you have added Amazon Tracking to your account, enter the URL for any Amazon product page from a brand you want to track, to add all Amazon content from that brand.
     
     After Conductor identifies the Amazon product page, confirm the Amazon Brand from the list of potential properties.
     
   • Enter a URL for a page that you consider part of your competition's digital presence.
     
3. Choose Comparison Web Property from the Report on this as.
   
4. Click Continue.
5. Select whether you want to add this web property to an existing web property group or to create a new group.
   • If you choose to add to an existing comparison web property group, select the group from the menu of active comparison groups.
     
   • If you choose to create a new comparison web property group:
     • Enter a display name.
       
     • Select your web property groups and the search engines you want to compare this comparison group's performance against.
       
     • Select or create a label for this comparison web property group.
       
6. Click Save or, if you want to add more web properties, click Save and Add More.
   

Track Multiple Web Properties at Once

You can add multiple domains, subdomains, subfolders, and pages at the same time. Note that:

• You cannot add multiple YouTube channels or Amazon brands at the same time. You can add these one at a time with the method described above.
• Adding multiple properties—your own or comparisons—will create a new web property group for each. If you want to group any of these properties, consider using the single-add method described above.

To add multiple properties:

1. Click the Add multiple web properties link.
   
2. Select whether you are adding one of your own properties or a comparison web property.
   
3. Enter the domains, subdomains, subfolders, or pages you want to track. Multiple entries can be separated by line breaks or commas.
   
4. If you are entering comparison web properties, select your web property groups and the search engines to which you want to compare this comparison's performance.
   
5. Click Continue. You'll see a summary of the additions you are making.
6. Confirm your additions are correct and click Add [x] selected Web Properties. Conductor will track data for these web properties.

Manage Your Tracked Web Property Groups

You can configure a number of aspects of each of your tracked web property groups by clicking Manage for the group you want to configure:

Tracked Keywords for Your Web Property Groups from Web Properties

To track one or more keywords, you can click Track keywords:

• From the web property group on Web Properties.
  
• From the Web Property Group Management form.
  

To track many keywords for a web property group, you can click the link to the Keyword Bulk Update tool.

Manage the Comparison Web Property Groups Compared to Your Web Property Groups

If you want to add or remove the comparison web property groups associated with one of your web property groups:

1. Click Manage.
2. From the Comparison web property groups dropdown menu, select additional comparison groups or clear current selections.

Configure Your App Integrations and Other Platform Tools from Web Properties

Web Analytics

Integrating your organization's web analytics data is a vital part of Conductor's value. To configure your integrations for the web properties in this group:

1. Click Manage.
2. Click Web Analytics.

Find directions for integrating your organization's analytics provider below:

• Integrate Adobe Analytics with Conductor
• Integrate Google Analytics with Conductor
• Integrate IBM Digital Analytics with Conductor

Google Search Console

To integrate your account to take advantage of the Search Console Analytics report:

1. Click Manage.
2. Click Google Search Console.

You can use the Integrate Google Search Console with Conductor article to learn how to integrate.

Create and Configure Page Groups from Web Properties

To create and configure your Page Groups:

1. Click Manage.
2. Click Page Groups.

You can learn how to create and edit page groups in the Page Group Setup article.

Configure Settings for Your Recommendations

Click Show more and then Recommendation Settings to Customize Recommendations in Conductor.

Configure the Click-through Curve for Your Web Properties

Click Show more and then Click-Through Curve to Customize the Click Through Curve Used in Conductor.

Edit Your Web Property Groups's Display Name

To edit your display name, simply hover and click where the name appears in the Web Property Group Management form.

Manage Your Tracked Comparison Web Property Groups

Using the Manage button in the Comparison Web Properties tab, you can configure a number of aspects for each tracked comparison web property group.

1. Go to the Comparison Web Properties tab.
   
2. Click Manage for the group you want to make changes to.
   
3. Make changes to the group. You can edit:
   • The display name.
   • The web property group and the search engines you want to compare this group's performance against.
   • The label for the comparison group.
   

Archive Tracked Web Properties and Web Property Groups

Depending on your reporting needs over time, you might want to remove web properties from your groups or entire web property groups from Conductor. You can do this by archiving these web properties and web property groups. The processes are the same for your web properties and groups as for comparison web properties and groups

Note that archiving a web property:

• Deactivates any tracked keywords associated with the web property.
• Removes it from reports, including both current and historical tracked keyword data. Note that—while the data is removed from report interfaces—your historical tracked keyword data (up to 24 months) is not deleted when you archive a related web property.

Archive a Web Property in a Group

1. Click the Manage button on the web property group for which you want to archive a web property.
2. Click the Archive icon for the web property you want to archive.
   
3. Click to confirm.

Archive a Web Property Group

1. Click the Manage button for the archived group you want to archive.
2. At the bottom of the form, click Archive this group.
   
3. Click Save to confirm.

Restore Archived Tracked Web Properties and Web Property Groups

Web properties within groups and whole web property groups can be restored from being archived.

1. Click the Manage button on the web property group to which you want to restore an archived web property.
2. Click the View Archived link.
   
3. Click the Archive icon for the web property you want to unarchive.
   
4. Click to confirm.

Unarchive a Web Property Group

1. Click the View Archived link.
   
2. Click the Manage button for the archived group you want to restore.
3. At the bottom of the form, click Unarchive this group.
   
4. Click Save to confirm.