AI Search Performance: Topic Details

Topic Details—part of Conductor's AI Search Performance reporting—gives you a view into the prompts that you track for each of your tracked topics in Conductor. In this report, you can:

• Review the prompts generating mentions and citations of your brand and website.
• Understand the context for each prompt, including its associated persona and search intent, whether it is Branded or Unbranded, and more.
• Investigate the sentiment surrounding your brands through their mentions in AI responses.
• Analyze the actual responses generated by AI engines for your tracked prompts.

To start using AI Search Performance, you'll need to identify the brands and personas you care about, and then start tracking the topics and prompts that represent them. Learn how in the AI Search Setup article.

Determine the scope of the Topic Details report

Controls at the top of the Topic Details table determine the scope of the data that appears below. You can determine:

• The website and AI search engine and location you want to see prompts for.
  
• The dates across which you want to see data for.
  

Review data about the prompts in the table

Organize your table data

As with other tables in Conductor, you can use the controls above the table to:

• Include or exclude specific columns from the table.
• View and clear filters set on table columns.
• View and clear sorted table columns.

Prompt Details

• Prompt Type specifies whether the prompt explicitly names a company, brand, or unique product (Branded) or does not (Unbranded).
• Persona reflects the persona associated with the prompt.
• Search Intent is the underlying purpose or goal behind a user’s search prompt. You can learn more about search intent data, including the specific types of search intent in this FAQ.
• Search Mode indicates how the search engine retrieved the response:
  • Live Search uses real-time web data to answer the prompt.
  • Static Search relies on the AI’s pre-trained knowledge and may not include citations or recent updates. Brand mentions and citations will only appear in Static Search if they were part of the model’s original training data.
• Response generated indicates whether a response was returned, not returned, or is still being collected (shown as blank).

Mention Data

• Brands Mentioned (First time period)
  The number of times your brand was mentioned in AI-generated responses to the prompt during the first time period.
• Mentioned Brand (First time period)
  The specific brands mentioned in the AI-generated response during the first time period.
• Brands Mentioned (Second time period)
  The number of times your brand was mentioned in AI-generated responses to the prompt during the second time period.
• Mentioned Brand (Second time period)
  The specific brands mentioned in the AI-generated response during the second time period.
• Change (Mentions)
  The difference in brand mentions between the two time periods. Indicates whether brand visibility is increasing, decreasing, or holding steady.

Sentiment Data

• Sentiment Score (1–10) (First time period)
  Measures the overall emotional tone of the statements related to your brand during the first time period—1 being most-negative; 10 being most-positive.
• Sentiment Score (1–10) (Second time period)
  Measures the overall emotional tone of the statements related to your brand during the second time period—1 being most-negative; 10 being most-positive.
• Change (Sentiment Score)
  The different in Sentiment Score between the two time periods. Indicates whether your  brands' customer sentiment is improving or deteriorating.
• Positive Statements
  The number of positive statements about your brand during the most recent time period.
• Negative Statements
  The number of negative statements about your brand during the most recent time period.

Citation Data

• Pages Cited (First time period)
  The number of times your website was linked to or referenced as a source in AI responses during the first time period. Reflects perceived authority.
• Cited Page (First time period)
  The page referenced in the citation.
• Pages Cited (Second time period)
  The number of times your website was linked to or referenced as a source in AI responses during the second time period. Reflects perceived authority.
• Cited Page (Second time period)
  The page referenced in the citation.
• Change (Citations)
  The difference in citation count across the two periods. Helps track whether your site is gaining or losing authority in AI-generated content.

Review and Act on Prompts and Responses

For each prompt, you can click the three-dot icon and select View AI Response to see the actual response from the AI search engine that Conductor gathered for the prompt. If you want to share these responses, click Copy to Clipboard.

You can also take a number of actions from this menu:

• If you want to easily share a prompt outside of the Conductor platform, you can click the three-dot icon and select Copy to Clipboard.
• You can also choose Get Content Guidance or Go to Writing Assistant to research and optimize your content to address the prompt.

FAQs

Review this feature's frequently asked questions