Using Data to Identify New Content Opportunities
Stuck on where to start when creating new content? By incorporating thoughtful data analysis into your content ideation process, you can help to ensure that the topics you choose to cover yield valuable website traffic that ultimately drives conversions. In this lesson, we’ll cover why keyword research is foundational to the content creation process and walk through a few data points you can look at to find opportunities to target.
Topics include
- How to start creating new content
- Using data to create new content