Research FAQs

Site Reports

• The At a Glance tab includes all the data for the entered domain, subdomain, subfolder, or page that our data provider Semrush has available.
• The Keywords tab includes:
  • For the current month, a sample of up to 10,000 keywords (determined by top monthly search volume)—or the full data set up to 2,000,000 keywords by request and depending on custom pricing—for any domains, subdomains, subfolders, and pages.
    

    

  • For previous months, up to 13 months of historical data. By default, you'll see a sample of up to 10,000 keywords (determined by top monthly search volume). However, if you are comparing months during which you requested the full data set (up to 2,000,000 as described above), you will see all that previously requested data in comparison.

Topic Reports

• View and export up to 1,000 results for any keyword phrase.
• Review historical data up to:
  • 12 months for monthly search volume
  • 30 days for social mentions
  • 3 years for seasonality insights

The number that appears at the top-left of the keywords tab that says "this domain ranked for [#] of keywords..." refers to the number of times your domain appears in search results.

The number that appears to the top-right that says "Showing [#] Keywords" refers to the number of distinct keywords your site ranks for.

Your site can appear in a SERP multiple times—this is especially common for branded terms—so you’re likely to see the number on the left be higher than the number of distinct keywords (on the right) your site ranks for.

You can filter keyword-based results in Research reports to find "Question"-relevant keywords that include words like: "who", "what", "when", "where", "best", etc. This can help you identify keyword searches you might want to target for Answer Box results.

This filter is available in all search engines that use the following languages:

• Dutch
• English
• French
• German
• Italian
• Portuguese
• Spanish

In the Research report, to determine whether a stage is "early", Conductor looks for search phrases listed below. Suggested keywords that do not match a term like these are considered "late". Note that this data is limited to English-language contexts:

101, about, advantage, advice, analysis, analyze, answer, archive, article, assess, best, brand, brief, career, catalog, checklist, comment, companies, company, compare, comparison, condition, contrast, coverage, data, definition, description, designer, detail, direction, directory, document, dossier, download, employ, evidence, example, explain, explained, explaining, explanation, facts, feature, finest, firm, first, forum, gear, guidance, guide, help, hire, hiring, how, idea, improve, improving, index, info, information, ingredient, instruction, interpretation, inventory, job, knowledge, latest, leading, learn, lesson, list, location, long term, long-term, manufacturer, meaning, menu, model, myself, narrative, need, newest, news, opinion, outstanding, pdf, perfect, pictures, platform, policies, policy, ppt, premium, presentation, product, profession, program, proposal, provider, quality, rating, recent, recommendation, reference, report, review, series, service, short term, short-term, site, slide, software, specification, specs, statement, study, suggest, summary, support, system, table, technology, testimony, tip, tool, top, topp, training, tutorial, type, versus, video, videos, vocation, want, warning, website, what, when, where, white paper, who, why, without

No, the same topic results in the Research report would appear for any web property for a given topic or URL. However, results do depend on the search engine context you are currently viewing. For example, you can expect different results for Google US from the results for Google Canada.

When you track a keyword with Conductor—and that keyword appears in Research's results—you'll see it hyperlinked so you can jump to the Keyword Details report.

By default, the first web property you track in the Conductor platform will be the web property for which you will see linked keywords. If you are exploring keywords in search contexts that don't match that default web property, they won't appear as linked. However, you can configure the default web property in your user profile. 

Note also that because Research represents country-level and desktop-specific keyword data, only keywords you track at the country level and on desktop appear as hyperlinked, even if you track them in more specific locations or on other devices.

Conductor gathers CPC data through its partnership with Semrush.

Results for topic queries are limited to the data we receive from Semrush's search index. Semrush doesn't provide every possible query, so Conductor cannot always include suggestions for every explored term (especially for some specialty terms and long-tail phrases) nor for every page (especially pages with low traffic).

If no results are available for a common phrase, try searching for another version of the phrase such as the:

• Plural form (if the phrase is singular). For example, "credit cards" instead of "credit card".
• Singular form (if the phrase is plural). For example, "credit card" instead of "credit cards".
• Root word (if there is a prefix or suffix). For example, "doodle" instead of "doodler".

We gather data you see in the Monthly Search Interest widget on Topic Overview from two different sources. One source includes the specific month with data while the other does not.

Regardless of data source, the chart always shows the most recent 12, full months of data we receive from our data providers. The data point for the most recent month will appear on the far right.

Conductor's data partner Talkwalker provides Sentiment data for the following 24 languages:

• Albanian
• Arabic
• Chinese
• Croatian
• Czech
• Danish
• Dutch
• English
• Finnish
• Flemish
• French
• German
• Hungarian
• Italian
• Korean
• Malay
• Norwegian
• Polish
• Portuguese
• Russian
• Slovak
• Spanish
• Swedish
• Turkish

For the Overview tab in Topic reports, Conductor makes live requests to various data providers. Therefore, there might be a different root cause if no data appears in each widget, and appears with the "No historical data available for this topic" message.

Two common reasons that might result in this message include:

• The data provider has no data for the topic. In this case, Conductor can't and won't show data for the topic until the data provider has the data to send for the request.
• The data provider cannot provide data for a live call, because they limit the number of times Conductor users can make requests for the data. In this case, consider waiting a minute and then refresh your browser. A new live request will be created for the data.

For most languages, the number is about 50. Note that the actual number of topics you can enter depends on a variety of technical processes that happen in the background. One noteworthy example is language. Some languages require encoding in Conductor's backend that results in less space for topic generation. In the event you run into issues, consider reducing the total number of topics you are researching at once.  

As you are researching keywords in Research, you can refine the results to focus on specific words or phrases. This can be particularly useful to filter out your branded keywords or to filter to include only branded keywords.

To do this, just use the Keywords Containing filter to adjust the results in the table of keyword.

And remember, if you use the same filter regularly, you can create a saved filter for you and your team to reuse.

Why filter out branded keywords?

You might filter out branded keywords to:

• Identify opportunities to engage with audiences who might not be familiar with your brand.
• Understand how people think about your the kinds of products and services you offer in general—separate from how they feel about your specific products and services.

Why filter to show only branded keywords?

You might want to focus only on branded keywords if you want to investigate the language your audience uses when then are searching for your products and services.

As you are researching keywords in Research, you can refine the results to focus on specific words or phrases. This can be particularly useful to filter to see only the keywords you track with Conductor or only the keywords you do not track.

To do this, you can use the Tracking filter to select which keywords you want to see Research’s data for.

Keep in mind that, depending on the report you are reviewing in Research, this filter might appear under More Filters!

Why filter for only tracked keywords?

You might want to research only tracked keywords if you want to focus on the keywords you've already established as important for your organization's online visibility.

Why filter for only untracked keywords?

You might want to research only untracked keywords if you want to focus on discovering new topics you aren’t already aware of—and which might be valuable keywords to target with content.

Not seeing keywords appearing as tracked?

Review the Why don't keywords I track with Conductor appear in Research as tracked? FAQ for more information.

Explorer is the former name for Conductor Intelligence's Research feature. You may continue to see references to Explorer on our Knowledge Base, on our website, or in other content about Conductor's platform.