Measure how you rank side-by-side to competitors for tracked keywords
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This lesson explains how monitoring your competitors' rankings can help you identify optimization opportunities and share successes with your stakeholders. Report on areas where you are leading, where you are falling behind, and where you have opportunities to surpass your competitors. Use these insights to prioritize your SEO and content efforts effectively.
Topics include
- Using Rank Comparisons to compare your tracked keyword performance with other web properties
- Tracking new competitors to enable deeper rank analysis
- Adding widgets to a workspace to showcase competitive wins, losses and opportunities
- Identifying competitors’ content that ranks well for important topics
Step-by-step
Here are the steps we cover in the video, with relevant links to more information. Be sure to watch to get more context and decision support for potential choices you might have to make as you go:
- In Rank Comparisons ↗️ (Measure > Rank Comparisons), apply a keyword group to focus the report on a specific product line or content topic.
- Choose up to four competitors to compare.
- Use the quick filters above the table to easily surface opportunities from the data.
- Click to expand a keyword in the table to see the highest-ranking pages from each web property, so you can investigate your competitors’ content strategies.
As you perform these steps, add widgets to a workspace so you can monitor rank performance over time.