Identifying where you rank on Google is just the first step in researching your how your content is found. You also need to know how often you appear for keywords and whether people are actually clicking to view your content. Put simply, you need to know what your audience engages with.

Using Search Console Analytics, you can discover, track, and optimize keywords important to your audience. Using Conductor’s integration with Google Search Console, investigate the click through rates associated with keywords that generate results for your integrated site. Dig into Google’s Search Analytics data and optimize for those keywords to move up the click through curve and move the needle on audience acquisition.

What data does Conductor integrate?

After you integrate Google Search Console with Conductor, Conductor immediately collects and publishes all of this data up to the most recent 16 months. Then, Conductor collects and publishes data daily, adding it to the initial dataset it collected when you integrated. Conductor retains all of this historical data for you to report on.

Where to find it

Click here ↗️ or follow the path Measure > Search Console Analytics in Conductor.

Overview

Search Console Analytics includes two reports:

• Engagement Trends. Use this report to assess aggregate click through rate data to get a feeling for your integrated site's performance over time.
• Engagement Explorer. Use this report to research the metrics listed above at the individual keyword level.

Choose the data you want to see in the report

Define the scope of the data by selecting:

• Web property and search engine
• Search Console integration
• Device type

Filter this report more precisely on specific business objectives related to specific keyword groups.

At the top-right, select the time frame you want to report on. Note that after you first integrate, you can select from up to 16 months of data (depending on your configuration choices during integration creation). You can choose to see weekly or daily data.

Review the Engagement Trends report

Select the metrics you want to appear in the Metrics filter at the right.

The Engagement Trends report includes up to six months of trended weekly data for the following metrics from Google's Search Analytics Report:

• Total Impressions. This value is the total number of times results from your integrated content appeared to a user on a search engine results page.
• Total Clicks. This value is the total number of times users clicked a result from your integrated content when it appeared on search engine results pages.
• Aggregate Click Through Rate (CTR). This value is the ratio derived from the Total Clicks metric divided by the Total Impressions metric.
• Average Position. This value is the average position each week of results from your integrated content that appeared on search engine results pages.

Review the Engagement Explorer report. Discover insight into a searcher’s intent:

This table shows all of the keywords sent by Google for your Google Search Console-integrated content, sorted by number of clicks. Each row shows a keyword with the associated metrics described above. Though up to 500 rows of data appear in the table, the full dataset appears when you export the table.

• If a keyword appears as a link in the Keyword column, you are already tracking the keyword in Conductor. You can click the link to jump to the Keyword Details report for that keyword.
• You can also use the three-dot menu next to each keyword to perform a number of keyword management actions.
  
• If you are not tracking a keyword, you can add them in either of the following ways. Note that this is action only available if your are viewing desktop keywords. This is because configuring smartphone- or tablet-specific keyword in Conductor requires a city-level location. Google does not provide us with the data to determine the specific locations of the device data they provide through this integration:
  • From the three-dot menu.
    
  • By selecting multiple keywords and following the path Actions > Track and Group Keywords.
    

Using Search Console Analytics

• Building an executive report
• Understand how search demand for your keywords fluctuates
• Research GSC data using smart keyword groups

FAQs