Track content changes using annotations (Platform: Report Building with Conductor's Workspaces)

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This lesson covers automatic and custom annotations in Conductor Intelligence, which help you track the changes on your website and the search landscape. Understand how those changes may affect traffic and other performance metrics so you can prove the value of your SEO efforts and find opportunities to iterate on success. 

Topics include

  • Reviewing when new pages start receiving organic traffic

  • Identifying when page metadata is updated and what changes were applied

  • Staying informed about search engine updates and incidents

  • Adding manual annotations to keep track of your efforts

 

 

Step-by-step

Here are the steps we cover in the video, with relevant links to more information. Be sure to watch to get more context and decision support for potential choices you might have to make as you go:  

  1. Go to Pages ↗️ (Performance > Websites > Pages).

  2. Open the Pages that Changed widget and select a type of page change to focus on—for example, changes to a header tag.

  3. Choose a page to investigate and click it to open its Page Details report.

  4. Review the performance of the page relative to when the annotation was created: does the change correlate with an increase or decrease in performance?

  5. As necessary, you can add custom annotations to track your changes related to campaigns, technical changes, or any other event you want to reference.