Monitor your content's search performance

Monitor your keyword rankings to identify your search result, wins, losses and optimization opportunities. With an automatically updating report in keywords, you can see where you rank in organic search results for tracked keywords and how your rankings are changing over time. Set your preferred domain, locations and devices and date range, and then choose the keyword group you want to focus on.

Ravi, an SEO manager wants to build a report for his team to monitor rankings for the top product category. He adds the visibility chart to a new workspace and customizes the title, description, and timeframe. Use a rolling timeframe for ongoing reporting where you want to see the most recent data in a given time interval. Fixed time periods for the widget to always displace specific dates and a fixed start date where you want to see data from a specific starting date to the most recent time period. You might use this with an active campaign or year to date reporting.

Next, you can add widgets to monitor individual keyword positions and movements based on your team's rank goals. For example, Raffi wants to protect their keywords with high search volume ranking in the top 10 positions, so he adds a widget for keywords already in the top 10 spots and keywords that have recently fallen from the top 10 spots. He wants his team to put content optimization efforts towards improving rankings for content in positions 11 through 20, so he adds a widget for that too. And he adds a widget for keywords with lower ranking content, which his team can reference for content creation opportunities.

Are there any specific keywords that are of top importance to monitor for any high priority keywords? You can add the rank trend graphs from keyword details to your workspace as well.

Ravi navigates to workspaces to add some final touches to his report, like a header, some widget adjustments, and schedules it for automatic delivery to his team.

By building a dynamically updating report to monitor the rankings on your most important keywords, you can enable your team to react quickly to SERP fluctuations and spot opportunities for improvement. Try out this workflow today by starting in keywords.