Create a workspace to track your content's performance

Monitor how your content is performing in search by building a dynamically updating report.

Ravi, an SEO manager meets both a bird's eye view of how different areas of his content are performing and a more focused view on his most important pages. He'll start in page groups where he can compare organic performance trends across website segments using data from his integrated web analytics. Just set your preferred web property and choose the metric you want to monitor, which most often will be organic traffic. Adjust your date range if there's a specific time period you have in mind for your report. Notice any important areas of your website that are missing. You can adjust your page group's configuration in the settings section.

Since Ravi wants to monitor his contents performance by product line, he chooses a few page groups accordingly, then adds the trended graph to a new workspace by typing in a name for his report and customizing the widgets title, description, and timeframe. You can add a snapshot of performance across all your page groups, adding as many relevant metrics as you like. Adjust your timeframe so that the change columns will reflect your preferred analysis period. For example, a week over week performance comparison with a high level view.

Now in your report, you can use pages to measure organic performance for specific page, group and the pages within it. Ravi selects his priority product line for reporting and the metrics he wants to measure before adding the organic performance graph to his workspace. Using an adequate timeframe to display a multi-week trend.

To keep an eye on the pages in this group driving the most traffic, he adds a performance by page widget sorted by highest sessions with a week over week change. Then two more widgets to monitor the pages that gained the most organic traffic and pages, which lost the most traffic within the same timeframe.

Are there any critical pages you need to keep an eye on? In Robbie's case, he needs to monitor a recently optimized page, so he clicks the page to Openeth page details, report and adds the page's organic performance and rank over time trends.

Ravi then navigates to workspaces to add some final touches to his report, like his headers to organize his data and schedules it for automatic delivery to his team.

Monitoring the performance of your content can help you better understand which pages and areas of your website are affecting overall traffic trends. Start building your own workspace today to showcase the impact of your SEO and content efforts.